Executive Talk - Managing Change in the Fashion Retails Industry

Diana Au Yeung returned this Monday with the second part of the Executive Talk series on business and corporate culture in the Asia-Pacific region.

Diana is an HR consultant in the banking and retail sector across the Asia-Pacific region and alumni of Hull University Executive MBA. We discussed how change takes place in the operational model and corporate culture in the fast-changing world of fashion and luxury brands. Departing from her experience as a performance manager trainer for Hugo Boss, a luxury company that wanted to gain a strong foothold in the developing luxury market in the APAC region, Diana analyzed the dynamics of the fashion industry and the challenges that luxury brands are facing in a market where companies need to remain competitive, secure high levels of sales and develop outstanding customer experience. This week’s talk completed the previous discussion initiated by Diana on the building of consistent brand identity in the hospitality industry with a focus on the case of Peninsula Hotels, a HongKong based hotel chain.

If you want to read more about this topic you can download Diana Au Yeung’s Executive Talk presentation by accessing this link. 


The next Executive Talk will take place on the 9th of September, from 6.30 pm [RO time]. Our special guest is Cornel Ban, Associate Professor of International Political Economy at the Copenhagen Business School. His most recent book, Ruling Ideas: How Neoliberalism Goes Local, (Oxford University Press, 2018) received the Political Economy Award for 2017 of the British International Studies Association.

The event will take place online [on Microsoft Team platform]. Participation is free, but please register in order to receive the access link: https://forms.gle/H5AZqadGvtXSmEDU6 

Transilvania Executive Education is an executive education provider based in Cluj-Napoca, the second-largest city in Romania. In partnership with local and international actors, it aims to connect the companies and entrepreneurs in the region with the opportunities of international business and promote connected and critical thinking amongst the future leaders and professionals of the Romanian business community. The Executive MBA delivered by the Hull University Business School is the only genuine British EMBA from the Transylvania area. The program is certified by AMBA & AACSB accreditations and the modules are taught 100% by a fly-in faculty. The program was launched in 2015 and so far, has had more than 140 students and alumni enrolled in the program. A new class is scheduled to start in April 2021.

The Executive Talk series has been hosted by Transilvania Executive Education for almost 5 years now. These sessions are meant to offer EMBA students and the business community a blended experience that could link the notions and theories taught during lectures with case studies and experiences that are deeply embedded in the local and regional business context. The talks are delivered by guest speakers with expertise in areas and domains that are connected to the modules studied within the EMBA program, reuniting people with diverse backgrounds, from IT, banking, and manufacturing to aeronautics, engineering, and education. Some of the speakers are Romanian and working in Romania while others are international working for multinational or global companies with operations in Romania and Central and Eastern Europe. For more details please access the website/Events/Executive talk section.