Organisational Storytelling: Harnessing this powerful management and communication tool

We share with you some thoughts from our last Executive Talk where we discussed about storytelling. During this talk, we had the privilege and the pleasure to listen to our dear friend David Collins from Northumbria University, who also works as Managing Director for Gain Insight Ltd, a consulting company offering bespoke services on HRM, organizational change/ transformation, and the application of narratives to organizational problems.

David Collins has more than 30 years of experience working for some of the most renowned UK universities. He published extensively on topics such as organizational culture, management, and storytelling and conducted research and consulting work in various companies and organizations in the UK and across Europe, including Romania. David has recently published his sixth book - The Organizational Storytelling Workbook - a state of the art study which offers: (a) critical engagement with academic debates on organizational storytelling; and (b) a series of exercises designed to allow users to improve their capability as organizational storytellers.

During the talk, David managed to distill within a concentrated and short presentation some of the main theoretical underpinnings of management and cultural studies and some of the main findings of this book, showing us how storytelling can be used as a means of redeeming our understanding of all cultural matters and improve our management skills. David considers that storytelling can be used to harness cultural artifacts, stories, and narratives and contribute to the building of articulated and cohesive organizations. This Executive Talk can be seen as a start to anyone who wants to practice and learn these skills, while the storytelling workbook is the perfect companion to any executive or postgraduate course in storytelling as well as a useful and enjoyable companion to any individual manager that wishes to improve their ability and capacity for meaningful storytelling.

If you are interested in reading more about this, David Collins’ last book can be ordered here and you can listen to the recording of the Executive Talk on our youtube channel. 


About us:
We are Transilvania Executive Education. In partnership with Hull University, we aim to connect the companies and entrepreneurs in the region with the opportunities of international business and promote connected and critical thinking amongst the future leaders and professionals of the Romanian business community. We provide the Hull University Executive MBA delivered by the Hull University Business School, which is the only genuine British EMBA from the Transylvania area. The program is certified by AMBA & AACSB accreditations and the modules are taught 100% by a fly-in faculty. The program was launched in 2015 and so far, has had more than 140 students and alumni enrolled in the program. A new class is scheduled to start in April 2021.

More info: