Transilvania Executive Education has a new international educational partner, the University of Buckingham

Transilvania Executive Education has a new international educational partner, the University of Buckingham

  • The University of Buckingham is the newest partner of Transilvania Executive Education offering an Exec. MBA programme
  • Transilvania Executive Education is the only organization in Romania partnering with 3 British universities
  • Transilvania Executive Education celebrates 7 years of activity

 

A new international educational opportunity for the Romanian business environment is brought to Cluj-Napoca by Transilvania Executive Education and Buckingham University from the UK. Validated by the University of Buckingham, Transilvania Executive Education (TEE) will offer a new Executive MBA program, dedicated to managers with at least 3 years of business experience, a programme created together with the business community from Romania, focused on strategy, complexity, and governance. The new programme will be available in the spring of 2022.

On the anniversary of its 7th year of activity, TEE is the only organization in Romania partnering with 3 British universities. Over 40 international academics are involved in the design and delivery of TEE’s educational programs. Over time, TEE has formed a vibrant alumni community, with more than 200 entrepreneurs and top managers from over 50 companies from Romania and abroad.

Tiberiu Moisa, President of TEE Board: “We are delighted that we have reached this milestone to have a third international partner. The University of Buckingham will contribute to the development of business education programs for the benefit of Cluj-Napoca and the region. In the 7 years since its launch, we have managed, with the support of our partners - Universitatea Babeș-BolyaiUniversitatea Tehnică din Cluj-NapocaBanca TransilvaniaEmersonElectrogrupEvergent Investment, and other renowned Romanian companies, to bring to Cluj-Napoca three British universities, University of Hull -2014, University of Suffolk – 2019, and the University of Buckingham – 2021, developing together programs for the business environment, in order to provide access from Romania to educational opportunities at international standards. Thank you all for your support!”

 

Andrew Taylor, Managing Director, TEE: “We are very proud of creating an educational hub that brings together both internationally recognized professors from renowned universities and local professors and business leaders who have joined forces to deliver global standards of business education in Cluj-Napoca. During 7 years of activity, we have significantly contributed to over 200 students’ ability to provide leadership to their organisations and have received outstanding feedback from the students, partners, and stakeholders.”

Transilvania Executive Education’s MBA programme will be validated by the highly recognised academic institution of the University of Buckingham, which is the oldest private university in the United Kingdom. Founded in 1973, the University of Buckingham is the only private university in the UK to be granted a Royal Charter by Her Majesty the Queen. Renowned for its academic standards, the University of Buckingham has received awards in recognition of its excellence in teaching, among other accolades. Having an innovative approach towards education, Buckingham University is renowned for the small-group academic tutorial system, for its commitment to quality and a global and diverse learning community. The rankings from 2020 endorse these facts, as the University was ranked top 20 for teaching quality in England (The Good University Guide), top 6 for students’ satisfaction in England, top 3 for academic support in England (National Students Survey). In 2020, the University reached a student population of 3300 students originating from more than 70 countries.

 

 

Financial rewards and intrinsic motivation  - Executive Talk

Financial rewards and intrinsic motivation - Executive Talk

 

The role of compensation or extrinsic rewards, including pay for performance (PFP) has received more and more attention in the recent literature on work motivation. A consistent strand of literature and renowned scholars, such as Daniel Pink, have raised caution about the potentially harmful effects of PFP on (intrinsic) work motivation, self-appreciation, and the creativity and sense of purpose of beneficiaries. These arguments come somehow against another strand of research and widely shared beliefs, common especially within large tech companies that afford high payment levels, that high pay allows companies to recruit and select the best candidates, set up and maintain high professional standards, and drive forward the development of innovative high-end products and fuel of the whole economy of knowledge based on creativity and creative industries.

 

 

We explored this tension in the last Executive Talk where our guest speaker, Roxana Corduneanu, Ph.D., Lecturer at Northumbria University (UK), discussed new approaches in exploring and understanding the relation between PFP and motivation. The talk drew on Roxana’s research experience on intrinsic motivation and financial rewards. She explored this relationship from the perspective of the Self-Determination Theory which assumes that intrinsic motivation is generated through the meeting of three basic psychological needs:

  • Autonomy (having the experience of choice)
  • Competence (having the opportunity to demonstrate one’s skills)
  • Relatedness (feeling connected with others at work)

These needs are met through the social environment, which can consist of a certain type of organizational culture, a certain type of management, job design factors, and individual differences, making motivation an effect that sits on the interplay of externally controlled sources of motivation and autonomous intrinsic motivation.

PFP is assumed to undermine intrinsic motivation by triggering perceptions of control. But can also enhance intrinsic motivation when performed in an autonomy-supportive context. The talk drawing on Roxana’s research explored this relationship and mediating factors, building on cross-sectional research conducted in the UK.

 

Some of the main takeaways from this research discussion:

  • PFP may be perceived as externally controlling, decreasing satisfaction with the need for autonomy, may lead to perceptions of unfairness (with employees believing that they deserve more or value more than what they received), and increase competition within organizations. But in some conditions, jobs that are high in intrinsic characteristics moderate the negative relationship between PFP and the satisfaction of competence needs.
  • PFP may be perceived as fairer in jobs that are intrinsically motivating and serve as a symbol of recognition rather than a control tool in organizations where the job context is supportive.

So, in conclusion, when thinking about PFP and motivation, please consider investing first in more positive and supportive working environments, that ensure greater task autonomy, significance, variety, and open and honest feedback, consider strategies for helping employees coping with feelings of anxiety and helplessness, consider alternative forms of reward (intangible as well as non-cash) and provide PFP for generalized rather than specific outcomes as a symbol of valuing employees overall contribution.

If you want to read more about this topic and read some of the most recent publications on PFP and motivation follow Roxana Corduneanu at https://www.northumbria.ac.uk/about-us/our-staff/c/roxana-corduneanu/ and join us for the next Executive Talk sessions.

 

EMBA community - books & research projects

EMBA community - books & research projects

In the last 6 years, we spend most of our time offering support and advice to those who decided to start an Executive MBA and choose to do it in Cluj-Napoca. Most of our students came to study this programme by recommendation, from previous cohorts and friends. What we realised over the years is that with every class that started the programme, a community was born, a community with similar believes, responsible leaders, ready to help. 

When we heard for the first time that they want to publish their best dissertations in order to make them available to the business community and to share their research methodology and results, we were very proud of them and we supported the idea. The book has a coordinator, Alin Baiescu, who guided the other 17 authors, including himself, to prepare their work for publishing, to gather all the papers in one form, to structure the book, and to keep the communication with the publishing house. It was a journey that started last August and come to light this spring, in the best shape possible. 

We dedicated the whole month of April to the launch of the Hull University EMBA community's newest book, “Shaping the Future: A Manifesto of the Romanian Future Business Artisans”, coordinated by Dr. Alin Băiescu and published by Cluj University Press, celebrating in this way the fact that in April we have the International Book Day. A special thank you to all the authors involved in writing this book: Teodor Băbuț, Alin T. Băiescu, Dan Bizubac, Ovidiu Cernea, Florian‐Udvari Antal‐Arpad, Raluca Frîncu, Marius Cornel Moldovan, Victor Liviu Pop, Florina Popîrțac, Florian Sămărghițan, Daniela Secară, Gabriel Souca, Doru Șupeală, Mirela Târnovan, Olguța‐Dana Totolici, Cristinela Velicu, Cătălina Vescan. 

Over the last four weeks, we pinpoint some of the most important contributions of the book through several weekly articles in which we presented the authors and their work and organize on-site and online meetings with the EMBA alumni community and our business and educational partners. After a restrained get together with the authors, we organised the official book launch online, which was streamed live on our social media pages - the recording is available on our youtube channel. The book launch brought together the Hull University EMBA alumni in Romania, representatives of Hull University, professors who taught in the programme, and some of our board members and partners.

We believe that this endeavour is only the beginning of a dialogue that Transilvania Executive Education and our community opened up with the Romanian business environment and other major stakeholders that encourage us to reflect on the development of our country and our ways of creating value and driving more inclusive forms of economic growth. This book together with the other educational programs that we are running are part of a wider effort of enabling the exchange of ideas and linking the talent in Cluj-Napoca and Romania with the global ideas and international business opportunities and stimulating responsible leadership and global responsibility.

The book can be ordered from here

This is the second book written by alumni of the EMBA programme delivered in Cluj-Napoca by the University of Hull. The first book - In Search of Tomorrow. Critical Thinking about the Romanian and International Business Environment was published in 2019 and covered a wide range of essays from the 3rd EMBA cohort. The book can be borrowed from our library. 

 

 

Looking forward to organising more events on this topic! 

 

 

Shaping the Future - Part 4. Innovation & Ethics

Shaping the Future - Part 4. Innovation & Ethics

We bring to your attention the four section of the latest book published by the EMBA graduates, which taps into the domain of innovation and ethics, and explores the emergence of new business models and innovative business practices which enable to anticipate customers’ needs and expectations and drive the delivery of better services and products. These papers and their findings shed new light on the developments taking place in Romania in the past years, showing how innovation and investment in innovation do not take place only across technology and tangible material outputs but also across how companies are managed and structured and how they think about value creation and capture new emergent trends and opportunities.

In this sense, the papers in this volume bring a new perspective to the table, showing a lot of innovation goes rather silently and unnoticed within organizations and teams changing the way they operate, communicate, share responsibilities, and capture value. Romanian managers and entrepreneurs and businesses operating in Romania seem to have grasped and adhered to the basic principles that create value for both customers as well as employees and business partners. These papers illustrate their attempts of identifying the challenges and the opportunities that would enable them to promote these new ways of producing and capturing value and institutionalize them at the level of companies and industries. As the Romanian business environment is undergoing important transformations, we are looking forward to seeing how these future business leaders will be able to shape the way companies produce prosperity for both their employees and partners as well as for customers and stakeholders. If you want to inquire more on these topics, please read the fourth section of the book and explore the findings of these three chapters.

In the first chapter of this section, Exploring Service Innovation in Flower Industry - Florina Popîrțac analyses the way a flower shop that has recently entered the cut flower market can innovate and explore new market areas by introducing better and more creative services through service blueprinting and innovation. She draws her research on critically assessing the service innovation literature and reflecting on new ways of value creation in flower delivery services.

In the second chapter of this section, New Generation of Business Incubators, a Disruptive Innovation Impact on Romanian Start‐Up Challenges, Raluca Frîncu discusses the emergence of business incubators and start-ups within a wave of emergent disruptive innovators. She is mapping out the emergence of a vibrant and dynamic start-up sector that has the potential to enhance the growth of the Romanian economy and shape the development of the country in the upcoming decade. The emergence of these innovators will nevertheless not only shape the economic development, but also the way we think about value and how we imagine prosperity.

In the final chapter of the book - Investigation on the Factors Affecting the Ethical Decision‐Making of Insurance Intermediaries, with Consequences on the Quality of the Insurance Solutions Promoted to Individual Clients, Alin T. Băiescu explores the development of the Romanian insurance market by analysing the ethical behaviour of insurance intermediaries. He analyses the factors that affect the ethical decision-making of life insurance intermediaries, based on Trevion’s “Person-Situation Interactionist Model of Ethical Decision-making in Organizations”. Comparing two distribution channels (the brokerage and the bancassurance one), the author proposes a customized and improved model that presents a wide variety of factors that influence these ethical decisions of life insurance sellers.

For more details, please order the book here. If you want to meet the authors and discuss with them the challenges and opportunities that Romanian entrepreneurs and managers are facing, join us for the book launch on Monday, 26th of April from 18:00 (RO Time) on Zoom or Facebook live.

 

About the authors

Florina Popîrțac

Florina is one of those persons who have learned how to adjust themselves according to what they want to accomplish, and this grit plays a pivotal role in everything she is doing. Her impressive ability to build relationships and continuously acquire new relevant knowledge and skills are at the core of her ability to overcome adversity and reach outstanding results. She brings over 15 years of diverse experience in Banking, Professional HR Services, and Entrepreneurship in some exciting industries. In the last seven years, she focused on establishing productive business relationships and resolving critical human capital business issues. Working with colleagues and clients, she facilitated the design and implementation of different strategies for large organizations to meet HR & Operational needs. After graduating with Distinction from the Executive MBA program at the University of Hull, she discovered a new passion for Innovation in the service processes. This new interest motivated her to build her knowledge and experience in Process innovation, and recently got her Green Belt - Six Sigma certification. Moreover, during the last few years, she successfully managed to implement projects in various areas, such as supporting basic education and literacy, disease prevention and treatment, and maternal & child health.

 

Raluca Frîncu

Raluca is a confident, independent, and dreamy person who values continuous learning, evolution, and authentic relationships. She has been endowed with creative thinking and the role that suits her best is to create long-lasting connections and partnerships. Her mission is to help create a community of genuine entrepreneurs. Raluca has over 13 years of professional business consultancy experience as Management Consultant/Project Manager/Regional Manager. Her main experience lies in providing business solutions to help organizations improve performance and efficiency with the help of EU funds. Raluca has an Executive MBA degree from the University of Hull (UK), graduated in 2019 with “Distinction” and a PMP Certification in Project Management from issued in 2016 from Project Management Institute, USA.

 

Alin T. Băiescu

Alin T. Băiescu has held different middle and top management positions (Board Member, Deputy CEO, COO, CMO, Director, Manager), in 20 years of experience in the financial and medical services industries, with international exposure, having a proven record of outstanding results in management, sales & customer services, backed by consistent back‐office expertise and excellent academic records. He worked for multinational companies as Metropolitan Life / AIG (USA), Raiffeisen (Austria), AEGON and Eureko/Achmea (The Netherlands), Garanta (Greece), but also for local organisations (Babeș-Bolyai University from Cluj, TEE - Transilvania Executive Education, POLARIS Medical).

Alin has an Executive MBA degree from the University of Hull (UK), graduated in 2019 with “Distinction”, and a Ph.D. Diploma in Finance from “Lucian Blaga” University of Sibiu (2011).

Also, he received the ACS (Associate, Customer Service) & ALMI (Associate, Life Management Institute) designations, awarded by LOMA – Life Office Management Association (Atlanta, Georgia, USA), in 2007 and 2009. Alin T. Băiescu is the founder of the first personal Blog in Insurance & Business in Romania and, till the moment, he has also published 7 books (single author, co-author, book coordinator, both at the academic level and of financial education).

 

 

Shaping the Future - Part 3. Technology & Entrepreneurship

Shaping the Future - Part 3. Technology & Entrepreneurship

We continue to present to you the latest book published by the EMBA community, this collection of case studies largely focused on business operating in Romania and on the Romanian economic environment, outlining not only the penetration of new business trends and the adoption of new processes and management procedures but also the growth and transformation of the Romanian business community.

The reader will see not only the transformation taking place across small, medium, and large size companies operating in Romania but also how managers and business leaders understand these transformations, how they approach new practices, how they address gender inequality, and other stringent issues that hamper the development of sustainable business models and how they make sense of a fast-changing world where old models are disrupted and new business architectures and ideas emerge.

The third part of this book is about technology and entrepreneurship. For more details, please order the book here. If you want to meet the authors and discuss with them the challenges and opportunities that Romanian entrepreneurs and managers are facing, join us for the book launch on Monday, 26th of April from 18:00 (RO Time) on Zoom or Facebook live.

In the first paper, Nurturing an Innovative Entrepreneurship Culture, through a Community of Practice, Would Improve the Local Business Development Success, Cătălina Vescan studies the emergence of new communities of practices that can improve and enhance the entrepreneurial drive of the Romanian business environment. The purpose of this research was to find out if changing the current local entrepreneurs’ mindset, through nurturing an innovative entrepreneurship culture, is possible and could improve the local business development success. For this matter, the Communities of practice concept is considered as a physical setting that provides the necessary environment to nurture an innovative entrepreneurship culture. As demonstrated in the literature review, Romania has a weak entrepreneurship culture and an even smaller percentage of innovative entrepreneurship. Also, in the researched context, the development of Communities of practice is one of the right approaches, but it is acknowledged that there are also other ways.

The findings of this research indicate that networking and applied knowledge bring value to the entrepreneur’s businesses. Communities of practice create an environment that enables the creation of innovative entrepreneurship culture, offering the applied knowledge and networking needed. Finally, improving business development success.

The second paper moves the discussion towards The Future of Designing Buildings in Romania – The Next 10 Years. The author, Victor Liviu Pop talks about the adoption of new innovative technologies in the domain of civil building design. The author took the opportunity of writing this paper to combine two very important areas of interest: one being the field where he currently is active – architecture, engineering, and construction (AEC) for civil buildings and the other, passion for advanced technology, a hobby that withstood the test of time.

The purpose of the paper is to present the methods used in the past in the AEC design field, the technologies that are currently used, and the technologies that could radically change the way the civil design will be done in the not too far away future.

In the third chapter of this section, Introducing the Perception of Sustainable Performance in Agile Software Product Development Teams, Florian-Udvari Antal-Arpad, uses an emic perspective (measuring the perception of employees) in the assessment of team performance within an agile organizational structure working in the IT industry. He shows how IT workers in Romania have developed their own understanding of agile and grafted it on a local cultural and organizational context. For almost two decades Agile software development methodologies became the industry standard, organizations stating that they work in an Agile way, arguing as having a faster return on investment, better quality products thus higher end-user satisfaction. Up until now, nobody could answer how Agile a team or organizations is. There is a gap in the literature when a team has reached a maximum sustainable pace.

The purpose of this research is to determine how to introduce the perception of team performance in an agile organization. A framework resulted to set up an agile team in such an environment to reach a high-performing state that is sustainable.

 

About the authors

Cătălina Vescan

Cătălina is a Creative Project Strategist, always paying attention to the customers’ needs and planning for success. Currently, she is Product Owner in the Culture & Performance Department at E.ON Romania. She has held various project management positions in the past 6 years in Cultural Change Programs, Customers Experience, Marketing, and IT areas, and she’s a promoter of Service Design Thinking and the Agile way of working. In her roles, she is a high achiever demonstrating excellent leadership and team management skills, enjoys a good challenge, and she is determined to find solutions for every problem using Lean tools.

As for her last academic achievements, Catalina graduated in 2020 with “Distinction” the Executive MBA program from the University of Hull (UK). Having a self-driven personality with small but steady steps, she is committed to bringing a positive change to her community.

 

Antal-Á. Flórián-Udvari

Antal wrote his first lines of code back in 1986 while still in elementary school, which explains his passion for software development. In the past 20 years of his professional experience, he worked his way up from software developer to lead several teams in parallel and bringing value in middle management positions. Collaborating both with startups and multinational corporations like Siemens, Oracle, Emerson, and Ascom resulted in the creation of innovative software products, sometimes backed up with custom hardware. Effectively bridging the gap between the business and technical worlds was his way of focusing on cost-effective results through streamlined collaboration.

Antal graduated an Executive MBA at the University of Hull (UK) with “Distinction” in 2020, has a PMI-PMP (Project Management Institute - Project Management Professional) title since 2020 and ScrumAlliance - CSM (Certified Scrum Master) certification since 2014, engineering and through studies diploma from Technical University of Cluj obtained in 2001 and 2003, several technical, leadership and management training in between.

Currently, he is on a sabbatical to care for his kids in such difficult times, but still open for exciting positions like leading a PMO or CIO/COO roles where his extensive knowledge and experience can be shared through mentoring and coaching peers and guide them in creating and reaching a shared vision towards a high performing organization, where the only constant is the continuous change. You can reach him by email at This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Victor L. Pop

Victor has held different top management and teaching positions over the last 12 years of experience. In his years of experience, he was engaged in different industries: internet service provider, web development, media production, and construction (both in design and execution). Victor Pop currently holds a Teaching Assistant at the Technical University of Cluj-Napoca – Faculty of Construction and also holds the position of Chief Executive Officer at Conpac Arhitect, a family-owned business in civil engineering.

Victor has an Executive MBA degree from the University of Hull (UK), graduated in 2019 with “Merit”, and a Ph.D. Diploma in civil engineering from the Technical University of Cluj-Napoca – Faculty of Construction obtained in 2013. He published 3 books as co-author and book coordinator, in the civil engineering field as well as in social studies.

 

 

Shaping the Future - Part 2. People & Organisations

Shaping the Future - Part 2. People & Organisations

The newest book of the EMBA community – Shaping the Future – a manifesto of the Romanian future business artisans is part of Transilvania Executive Education’ endeavour to offer an insightful perspective into the transformation of the Romanian business environment, outlining the emergence of a new generation of business leaders able to drive change in their organization and explore new possibilities and marketplaces. All the authors of this new volume published by Presa Universitară Clujeană are Executive MBA graduates of the University of Hull (UK), who studied in the program delivered in Romania between 2017 to 2020, and all the papers included in this book represent dissertations, that have been awarded a “Distinction”. The book is meant to inspire those willing to make changes in their organizations or develop a new business model but also shed light on the current development of the Romanian business environment.

The second section of the book, called People and Organizations, explores the changes that companies can make in creating more equitable and empowering working environments. In the first chapter of this section, Most Effective Strategies to Support Women Develop for Senior Leadership Roles - Olguța Totolici analyses how social values and gender norms specific to various societies and working environments can hamper or enable the accession of women in leadership positions. By assessing the working environment of Romanian companies and critically analysing the methods employed so far to map out discrimination at work, the author proposes a set of measures and frameworks of interpretation that companies can employ in order to ensure more equitable working environments.

In the ensuing paper, Relationship between Organization Culture and Leadership in Remote Saxon‐Latin Countries, Dan Bizubac looks at how the organizational culture and structure of a German company with offices in Romania is impacted and shaped by the millennial culture of its Romanian employees. Drawing on mixed-methods research, the author maps out the expectations and attitudes prevalent amongst the workforce in the Romanian offices and the convergence of these attitudes and expectations with the current management and leadership of the organization. He outlines how the leadership style is responsible for crafting a transparent and participative organization that responds to millennial expectations, and how the millennial workforce is simultaneously shaping the leadership model by asking for more transparency in communication and decision making, more flexibility, and achievement benefits that recognize and reward performance and commitment.

In the next paper, How Will the Millennials Shape the Labour Market? A Perspective of the Romanian Labour MarketDaniela Secară analyses how millennials shape the organizational structure and labour market by critically discussing the attitudes and expectations of the millennial workforce in Romania. Her research is based on qualitative data drawn from semi-structured interviews conducted with millennial employees and shows how millennials are actively changing the leadership models and organizational culture of Romanian companies by making demands for more security, guidance, and recognition. The millennial workforce is moving more rapidly towards the exploration of new possibilities and ways of expressing themselves within organizational structures, constantly pushing business and management models towards the edge.

In the next chapter, A Research on The Viability of a Consultancy Service Supporting the Preparation of Intellectual Capital Statements in Romania (As Perceived by Romanian Private Institutional Investors), Marius Moldovan explores how ready the market and the specialized workforce are in adopting a new service that audit firms could provide in an attempt of diversifying their portfolio of services and clients. The new product consists of business diagnosis services that help Romanian companies to raise finance by drawing up Intellectual Capital Statements. His findings unearth the fact that this is an emergent topic in the Romanian business environment and managers tend to have different and specific approaches to IC statements, depending on the size of the company and the specific of each industry.

In the last chapter of this section, Employer Branding as a Business Performance Driver, Doru Şupeală discusses employer branding. He shows how the evolution of the global market and the changes in value creation have led to the emergence of a new type of marketing – that practiced by employers in recruiting and retaining the best people with the best skills. He outlines how elements such as Purpose (Mission and Vision), Principles (Values, Behaviours, CSR initiatives), People (Brand’s Population), and Perks (Learning & Development, Health & Wellbeing, Work/Life Balance) are the most important parameters able to differentiate employer brands and contribute to the most attractive contemporary Employer Value Propositions. Working with Higgs’ (2004) labour market positioning matrix based on two dimensions - power of organizational culture and attractivity of total rewards he distinguishes between four categories of employers – Employer of Cash, Employer of Churn, Employer of Choice, and Employer of Values. The data resulting from this survey outlines how the expectations of employees in Romania align with the rest of the findings in Employer Branding research, confirming that people would like to work and belong to organizations that value and encourage autonomy, flexibility, and meaningful work, built on trust and authentic values, and led by managers who are able to guide and inspire through personal example and tailored advice and coaching.

 

This article represents a summary of the main ideas of each article from the second part of the book. For more details, please order the book here.

About the authors:

 

Dan Bizubac

Dan is an experienced Management Consultant and Entrepreneur for Building Businesses and Challenging the Status Quo. With more than 12 years of experience, Dan has managed to earn trust, uncover key business drivers, and find common ground as a respected advisor in Management Consulting in different environments. In his professional experience, Dan has navigated through cultural challenges while jumping from time zones in the International Business environment in countries such as Germany, United Kingdom, France, Switzerland, and Hungary to deliver exceptional and sophisticated business solutions. Wherever working with other Generations such as Baby Boomer, Gen X, or Millennial, Dan is adaptable and capable to figure out what makes teams tick, and how to transform individuals into top performers.

Dan has earned a Bachelor of Telecommunications Systems and Technologies in 2006 and a Bachelor of Constructions and Geodesy in 2014 and holds a Master Program in the field of E-Business (2013) and a Master of Signal and Image Processing studied in the French language (2013). He is a graduate from The University of Hull as part of the Executive Master of Business Administration (2019) delivered in Cluj-Napoca and he is also finishing his Ph.D. Program at the Technical University of Cluj-Napoca in the field of Industrial Engineering. He is fluent in English, French, German, and Romanian. Dan holds the Prince2 Foundation and ITIL Foundation Certificates.

Marius Moldovan

Marius has held different management positions for most of his 10 years of experience in financial audits, accounting, and tax. These roles were carried out within the financial and medical services industries, as he has worked for strong and renowned brands such as “Deloitte” and “Regina Maria”.

His practical experience in the field of finance is backed by the most acknowledged certifications issued by reputable institutions such as the ACCA “Association of Chartered Certified Accountants” (UK) – member since 2014, the IIA “Institute of Internal Auditors” (USA) – Certified Internal Auditor since 2015, the CECCAR or the CAFR (RO).  Marius graduated with “Distinction” from the University of Hull (UK) Executive MBA programme in 2017, which he attended by winning a full scholarship. His higher education track record also includes M.Sc. and B.Sc. degrees in Business Management and Finance and Banks, respectively, issued by the Babes-Bolyai University from Cluj-Napoca. Marius is highly ambitious and competitive by nature; he is attracted to challenges and will always try and find the means and ways to improve himself and the people around him. His core values revolve around continuous learning, integrity and making an impact in people’s lives. On a more personal note, Marius’s interests are centered around family, sports, and reading.

Daniela Secară

Daniela has vast experience with a demonstrated history of working in the investment banking industry, being part of BT Capital Partners since 2006, where she has coordinated major capital markets transactions on the Romanian capital market: IPOs, as well as numerous bond issuances. Strong business development professional with an Executive MBA from The University of Hull, Daniela is since 2019 the CEO of BT Capital Partners.

Before joining the corporate life, she has been a professional basketball player within Universitatea Cluj-Napoca, team that won in 2003 second place in the Romanian national league.  Basketball has offered her valuable lessons for the stages that followed in the corporate side, as such sports remain her passion and play a significant part in her life.

Doru Șupeală

Doru is a Marketing and Business strategist and consultant, Managing Director at SPOR – Școala Pentru Oameni Responsabili (The School for Responsible People) and Head of Marketing at AirportLabs, a Research & Development IT company with its own products and a global market, in the aviation industry.

He has an MBA with Distinction from Hull University Business School, MA and BA in Marketing from Babeș-Bolyai University, and MA and BA in Communication Studies from Transylvania University Brașov. He is a Ph.D. candidate at Babeș-Bolyai University, writing a thesis on the management of creativity and innovation in disruptive organizations (” The characteristics of culture and climate in Eastern European companies delivering market-creating innovations”), and initiated the creativity experiments named ”Fabrica de Idei” (The Idea Factory) – sessions and camps.

Doru worked in top management positions in Marketing, Communication, and Procurement in several local and multinational companies, such as Selgros, IKEA, Betfair, Onyx Beacon, Ramada Brașov, or InNuts Fund. He also worked as a journalist and editing manager at ProTV, Radio Brașov, and MixMediaGroup, and as a communication consultant for Autoliv, the biggest global producer of safety automotives.

He published a book about technology-based marketing (“Experience Makes a Difference – Proximity Marketing for Millennials” - Libris Publishing House, 2017), an academic article about employer branding (”Inspire to hire and win the war for talents” - Marketing ID Journal – 2019 - DeGruyter, Berlin), and is currently writing “Employer Branding 100% - the practitioner’s handbook” – to be published soon. You can read his ”MarkeThink & More” blog articles on www.dorusupeala.ro.

Olguța Totolici

Olguța is a high-achiever professional with a background in Legal and HR in the oil & energy industry, both in consultancy and operational management. She currently is Head of Data Protection Department in OMV Petrom as well as DPO for several companies of the group.

Olguța is experienced in leading change, developing legal and HR client-oriented services, leading large teams, and manage seven figures budgets. She is passionate about business strategy and helping people reach their potential. In her over sixteen years of professional experience, she set up newly created legal and HR departments, developed strategic approaches for her field of impact, optimized processes, and increased operations efficiency.

She is skilled in change management, labour law, HR processes, labour relations, litigation, negotiation, collective bargaining with trade unions, redundancy programs and now developing knowledge in personal data protection.

She graduated Law School from the University of Bucharest and Collège juridique franco-roumain d’études européennes of Université Paris 1 Panthéon-Sorbonne. She completed her education with HR management and communication Masters, also holding a Ph.D. in Labour Law and an Executive MBA from the University of Hull. 

 

 

 

Shaping the Future - Part 1. Strategy & Change

Shaping the Future - Part 1. Strategy & Change

 

The newest book of the EMBA community, Shaping the Future. A Manifesto of the Romanian Future Business Artisans, is a collection of works representing not only a record of outstanding achievement by the authors but also a snapshot into the entrepreneurial and managerial experience of Romanians at this moment. The book can be order from HERE.

The first part of the book gathered the dissertation work focused on strategy and change, in different business sectors, from IT to healthcare, agriculture, green energy, and ESCO. We invite you to read the first section of the volume to explore how organizational culture is impacted when companies are preparing to occupy and explore new marketplaces and how companies are leveraging organizational change and participative work environments to capture new modes of value production.

In the first article of the volume, Readiness Assessment of an Integrated Solutions Provider for Blue Ocean Strategy Implementation – A Perspective from a Romanian ESCO, Gabriel Souca writes about the energy sector in Romania, analyzing how employees of an energy company understand innovation and energy efficiency in a sector that so far has focused mostly on raising revenues and behaving like a Red Ocean company (Kim and Mauborgne 2017). His study outlines the silent change taking place within organizations, showing how certain beliefs and approaches regarding innovation and value creation become implicit knowledge within companies without being consciously developed or recognized as such.

In the second article of this section, The Effects of Democratizing the Strategy on Decision‐Making. A Perspective from a Romanian IT Company Operating in the International Markets, the author - Florian Balogh-Sămărghițan takes an IT company as a case study for organizational change, looking at how the adoption of a more open, participative, and deliberative structure changes the way value is produced and captured and how employees perceive and manage organizational change. Drawing on semi-structured interviews, the authors is analyzing the way employees perceive and understand the transition to an open system and how organizational culture changes with an underlying new leadership style.

Teodor Băbuț, the author of the third article, An Empirical Investigation of Business Turnaround Strategy – A Case Study of the NORDWIND Company, is critically analyzing the practices employed by Romanian companies with turnaround problems, asserting that business failure is not entirely a problem of costs and allocation of resources, but a problem of management and capacity of critically thinking about value production. In the light of these findings, the author proposes several measures that managers and companies should critically think of and employ when see to address turnaround problems.

The attention of the reader is shifted towards the healthcare sector, with a special dissertation written by Cristinela Velicu on HPV Vaccination Hesitancy in Romania – A Social Marketing Perspective. Cristinela tackles the sensitive issue of vaccination by assessing the perceptions towards HPV immunization in Romania and developing a marketing and communication strategy that can be deployed by health authorities and other stakeholders to address negative attitudes towards vaccination and achieve higher immunization rates.

The diversity of the EMBA students is well represented in this book, with different perspectives on strategy and change. The next article, written by Mirela Târnovan, Workforce of the Future: Changing Organizational Structures and Value Creation. A Study Case in a Multinational Company, is exploring how the knowledge-based economy is changing the way global companies are operating, showing that employees want to work in more lean and agile structures, asking for more autonomy in decision making and more transparent and participative working environments. In this sense, her findings show that Romanian employees are embracing these changes and are not far away when it comes to understanding the new shifts and transformations in the way value is captured and produced.

The last article of this section, takes us to another important sector of Romania, Agribusiness in the digital era, written by Ovidiu Cernea. He explores the transformation of the agricultural sector in Romania, by analyzing the creation of a farmer association in the Someş area, in the north-western part of the country, which employs digital solutions to create a better experience for customers but also for developing better and more sustainable products. This development illustrates the need for the farming activity to incorporate digital solutions, sensors, and innovation on all levels in order to make this sector more competitive, farms more sustainable and improve the livelihoods of farmers and small producers.

 

 

We invite you to read more about who are the authors of this book and their professional experience.

Gabriel Souca is a C-level professional with expertise in various fields of activity: FMCG, energy or industrial production both in multinationals (FrieslandCampina Netherlands), Romanian owned companies (Prodvinalco, Energo ESCO, EnergoBit Group), or foreign-owned companies (Electroceramica). He held various positions in these companies like Procurement Manager, Executive Manager, Improvement Manager, Commercial and Supply Chain Manager, or even General Manager. In 2020 he decided to start his own consultancy company: EDS Advisors. Gabriel has an Executive MBA degree from the University of Hull (UK), graduated in 2019 with “Distinction”. As a personal touch about Gabriel, he is a passionate fan of Universitatea Cluj and is also involved in organizing cultural events together with Scena Urbana.

Florian Balogh-Sămărghițan is an experienced professional with a proven history of working in the IT industry. Skilled in business development, team leadership, IT consultancy and delivery, strategy, and HR, he has held different mid and top-management roles in various IT companies. Passionate about people and technology, his mission is to help companies create organizational systems which leverage their human talent and technological assets. He is focused on a strategic level, working with C-level to transform businesses, challenging their status quo. Florian has an Executive MBA degree from the University of Hull, graduated in 2018 with „Distinction” and a Bachelor in Engineering, Computer Science from The Technical University of Cluj-Napoca.

Teodor Babut is a very experienced Executive with over 18 years of experience in the Energy field (Oil & Gas, Renewables, Energy Infrastructure) that has held various Top and Middle Management positions (Board Member, CEO, Deputy CEO, COO, CCO, Area Manager, District Manager). He has a deep knowledge in Oil & Gas and International Business being relocated in various countries from Europe and Africa with American (NOV, ReedHycalog), Canadian (International Logging Inc.) & French (Datalog) multinational companies, with an outstanding track record of business achievements. Teodor has an Executive MBA degree from the University of Hull (UK), graduated in 2017 with “Distinction”, and a Geological Engineering Degree from Babes – Bolyai University Cluj-Napoca graduated in 2001.

Mirela Târnovan has a diversified and multicultural track record. She is a graduate engineer from the Technical University of Cluj-Napoca, the city where she also started her career with Emerson; a global multinational company providing process automation solutions. Within the company, she performed multiple roles in different locations across Europe. She worked in Sales in Netherlands and UK organizations, Project Management Office for Europe, management of strategic proposals working on major projects globally for which she has also been awarded the Emerson Presidents Award as success recognition. Most recently she moved to Emerson Dubai organization to represent Service Management Office where she drives operations initiative ensuring the organization is ready to execute projects with the highest quality. Mirela is a proud graduate with “Distinction” of the Executive MBA degree from the University of Hull (UK). She is passionate about driving results, learnings new areas of expertise but also music, reading, and exploring cities.

Cristinela Velicu is a Health policy expert with postgraduate education and training in political science, public policy, and business administration (Ph.D. in Political Science, research fellow Université Libre de Bruxelles and Executive MBA from Hull University). Accumulated progressive and diverse experience in the health sector while working in the Ministry of Health, pharmaceutical sector (MSD) and providing technical assistance to national and international bodies (WHO, The Global Fund, Deloitte). Fostered health policy improvements, evidence-based strategic reforms through input for policy design, health strategies, and policy-shaping aiming to improve access to innovative medicines and vaccines. Designed and coordinated integrated public affairs and public relations campaigns supporting access to vaccines and medicines and developed tailored social marketing campaigns to improve vaccination awareness.

Ovidiu Cernea has held different middle management positions (Regional Director, Manager, Internal Auditor, assistant professor), in his 20 years experience in the financial and banking services industry, having a proven record of results in management, sales & customer services, backed by consistent financial analysis expertise and excellent academic records. He worked for two of the top 5 banks in Romania – Banca Transilvania and BRD, but also for local university - “Babeș-Bolyai” University from Cluj – as an assistant professor. Ovidiu has an Executive MBA degree from the University of Hull (UK), graduated in 2020 with “Distinction”, and a Ph.D. Diploma in Accounting from “Babes Bolyai” University of Cluj (2014).

 

Shaping the Future - the newest book of the Exec. MBA business community

Shaping the Future - the newest book of the Exec. MBA business community

We started the Executive MBA programme in Romania with great enthusiasm and having two ideas in mind: to help the business environment thrive by creating a deeper understanding of the global business dynamics and nurture a responsible leadership that will build more sustainable and inclusive business models. While there is still much to be done and many challenges lay ahead of us, we believe that the Romanian business environment is changing and has achieved a great deal in the past years. We had reached here in Cluj the 7th group who started the EMBA and passed the threshold of over 130 participants who graduated the program. We launched new executive education programs, built a community, and stimulated the development of new business ideas. And because we have put ideas in dialogue and stimulated the interaction between the experience and talent of the local business community and the global academic world, we also endeavored in the last years to publish some of their research works and dissertation papers.   

The current volume is part of this endeavor and offers an insightful perspective into the transformation of the Romanian business environment, outlining the emergence of a new generation of business leaders able to drive change in their organization and explore new possibilities and marketplaces. All the authors that you will read in this new volume published by Presa Universitară Clujeană are Executive MBA graduates of the University of Hull (UK), who studied in the program delivered in Romania between 2017 to 2020, and all the papers included in this book represent dissertations, that have been awarded a “Distinction”. The book is meant to inspire those willing to make changes in their organizations or develop a new business model but also shed light on the current development of the Romanian business environment.  

This collection of case studies largely focuses on business operating in Romania and on the Romanian economic environment outlines not only the penetration of new business trends and the adoption of new processes and management procedures, but also the growth and transformation of the Romanian business community. The reader will see not only the transformation taking place across small, medium, and large size companies operating in Romania but also how managers and business leaders understand these transformations, how they approach new practices, how they address gender inequality and other stringent issues that hamper the development of sustainable business models and how they make sense of a fast-changing world where old models are disrupted, and new business architectures and ideas emerge. By reading these papers the reader will have access not only to fresh new data, ethnographic views on Romanian and multinational companies but also to the people driving and sustaining these changes.

The chapters in this book describe and analyze not only companies and various processes and transformations but are also giving a voice to the people that are writing these stories and drawing these roadmaps. Behind research designs, theories, data, and analysis we see the artisans of these processes. We see their views, assumptions, hopes and doubts about the current economic and growth model. We see what kind of change they would like to produce and how they envision their ideal workplace or working team. We see how they struggle day to day in their companies to produce better organizations with more capable people that can make a difference in the world and for their customers. In this sense, these papers and this volume represent a novel and unexpected piece of work from a Romanian context.

It is not only that these chapters help us understand how structures and processes adopted by businesses operating in Romania and Romanian companies work, but also how managers and business leaders approach these processes, how they interact with them, and how they implement them in their own company. We see both structures but also agency. Behind the data and the companies, we see people critically thinking and reflecting on business models and transformations. We see them purposefully seeking innovation and reflecting on transformations in their own companies. In this sense, the business leaders you will meet here are not simply passive adopters or reactive players in a game decided somewhere else, but inquisitive leaders and autonomous agents charting their own roadmaps and blueprints for the future.  

The volume explores these transformations across several business domains and organizational dimensions. These dimensions shaped the current structure of the book – which is organized around four main sections:

  1. Strategy and Change;
  2. People and Organizations;
  3. Technology and Entrepreneurship; and
  4. Innovation and Ethics.  

This book has been published in a conjoined team effort and has been coordinated by EMBA University of Hull alumnus Alin T. Băiescu and Transilvania Executive Education. 

Authors: Teodor Băbuț, Alin T. Băiescu, Dan Bizubac, Ovidiu Cernea, Florian‐Udvari Antal‐Arpad, Raluca Frîncu, Marius Cornel Moldovan, Victor Liviu Pop, Florina Popîrțac, Florian Sămărghițan, Daniela Secară, Gabriel Souca, Doru Șupeală, Mirela Târnovan, Olguța‐Dana Totolici, Cristinela Velicu, Cătălina Vescan.  

Editor: Ovidiu Oltean 

The book will be soon available for online orders and in the UBB university bookstore.  

 

A New Executive Education Programme starts on the 26th of February: Strategy for the Digital Economy

A New Executive Education Programme starts on the 26th of February: Strategy for the Digital Economy

 Press release, 25th of February

 

Transilvania Executive Education starts this Friday, 26th of February, a new executive education programme: Strategy for the Digital Economy. Designed in partnership with the business community and the EMBA Alumni community, the four months transformative executive programme is addressed to the middle management and to the next generation of leaders.

 

The short programme will be delivered by international experts from various British Universities, with academic and business experience, together with mentors from various business domains and EMBA alumni community from Romania and abroad.  The programme will have a minimal impact on working time, with one module per month (from February until May).

 

Gabi Crețu CEO & co-founder @Evozon Systems & Alumni of the EMBA University of Hull: “This programme tackles something that some of us were forced to learn during the pandemic: digitalisation and new management styles. Managers have no option now but to cope with the new reality, and to do that we need to help them out/invest in them. Moreover, the entire programme was designed by experienced professionals, including the EMBA alumni part of the TEE community, who know first-hand how such education can shape managers.”

 

On completion of this course, the students will walk away with:

  • Leadership capabilities to make informed business decisions, and lead with confidence through a complex and turbulent contemporary business context.
  • Analytical and critical thinking skills to be able to identify trends and mobilise resources most effectively.
  • A network of global professionals and a certificate of competence from Transilvania Executive Education.
  • Strategy-focused skills that enable you to engage in global markets in a strategic manner to leverage your organisation’s competitive advantages.

 

Radu Orghidan Vice President Cognitive Computing @Endava & Alumni of the EMBA University of Hull and mentor: “This course offers the essential tools for making sense of our world together with a vibrant community of teachers and likeminded peers. I think this is an excellent educational opportunity for Cluj and I’m looking forward to contributing to its success by supporting the theory with real case studies from my own professional experience in the digital world.”

 

The first cohort has 19 students from Cluj-Napoca and Oradea. More details on the programme and how to enrol in the next cohort are available on the TEE website: https://teecluj.ro/en/tee-short-courses.html

 

 

Executive Talk on Local Governance and Urban Resilience

Executive Talk on Local Governance and Urban Resilience

 

During our Executive Talk with Anamaria Vrabie, director of Cluj-Napoca Urban Innovation Unit, we discussed the development of urban innovation labs and capacity mechanisms that can create a culture of innovation at the municipal level and address the growing challenges that cities and communities are facing in a time of rapidly growing urban agglomerations.

Anamaria shared with us her experience in developing and coordinating the Cluj Napoca Urban Innovation Unit, one of the first urban innovation labs in Eastern Europe, where innovation is seen as both as a means as well as a goal, and citizens are co-opted as both customers as well as co-creators of public services.

 

Anamaria Vrabie is a behavioural economist and leader of urban innovation practices with over 15 years of international experience. She is currently designing within Cluj Cultural Centre the development of Cluj-Napoca Urban Innovation Unit, the first of its kind in Eastern Europe, tackling urban mobility, urban resilience, and future work challenges. She is also co-founder of Urban INC, a think-tank advancing the practice of sustainable urban development since 2010. A native of Bucharest, she has set up and created new modes of action for delivering municipal innovation and has produced work for a range of organizations including the URBACT III programme, World Bank, the Urban Development Network, and the Urban Innovative Actions programme. She holds an MA in International Affairs as a Fulbright Scholar at The New School New York.

 

For more details about this, we invite you to read one of her most recent papers on public innovation published in the Journal of Open Innovation in 2020.

 

2020 Executive Talk Guest Speakers’ Business Advice

2020 Executive Talk Guest Speakers’ Business Advice

2020 brought us challenging times which made us transform the way business education is delivered and how the business community got together for sharing experiences and know-how. More than ever, we need to become skilled in creative problem-solving. Being guided by our mission, we share with you the insights from the 14 guest speakers we had this year, during our Executive Talks sessions and webinars, as a way of giving something back and connecting the business community with global ideas. Check out the link for each talk to find details on the speaker and the main ideas of the talk.

 

Executive Talk - The Marketing Mindset: 10 principles to Understand the Fundamental Role of Marketing in Business. Special guest: Doru Şupeală

“In a fast-changing labor market that drives value from creativity, the corporate employer brand becomes a strategic element in attracting and retaining talent and thus in reaching a higher business performance. To attract top talent, companies need to reach the status of Employer of Choice, a status built on a modern and inclusive culture that draws on collaboration, empathy, democratization, increasing level of freedom for employees and commitment to sustainable development.” - Doru Şupeală, Managing Partner at Scoala SPOR & alumnus EMBA University of Hull.

If you want to read more about this, we recommend one of Doru Şupeală’s recent articles: "Inspire to hire and win the war for talents " published in Marketing - from Information to Decision Journal, DeGruyter, Berlin. 

 

Executive Talk: Systemic Factors Influencing the Life of an Innovative Organisation. Special Guest: Ligia Cremene 

We talked about the life of organisations, the way they live and die, just like people. We analyzed a few epics fails and looked at the difference between deterministic and complex systems, and how we need to shift our mindset to make decisions in the new interconnected paradigm.
 
"Companies have a life of their own. They live and they die, just like people. Sometimes they thrive, other times they merely survive. You can tell the state of an organization by looking at the symptoms: delays, conflicts, burnout, lack of direction, not achieving goals, running in circles, avoiding growth, etc. 
Systemic leaders know how to look at the symptoms and how to listen to the organization they are part of, even before the symptoms manifest. They recognize that today’s problems are yesterday’s solutions and constantly grow and develop from that in full contact with reality.
 
Systemic leadership builds organizational fitness.
The systemic leader knows how to:
- look at systems: systems thinking, systemic perception, interconnectedness
- balance the need for short-term performance with the imperative of long-term strategic planning to transform their business – dynamic strategy
- reinvent/make the little bets that can change the course of an organization/ how to survive or when to die?
- to be in contact with reality and with the market forces/focus on context
- zoom in, zoom out, use design thinking, flexible mindset 
- what to include what to exclude and when/ is pro-active." - Ligia Cremene, Organisational Development Consultant, Transformational Coach & Therapist.
 
Check out the presentation on our youtube channel.  
 

Hull University Special Webinars - Mergers and Acquisitions

“Economic crises are putting pressure on companies willing to engage in mergers and acquisitions. These pressures can often push them to act based on reactive rather proactive strategies. In this respect, the art of strategic planning consisting in formulating strategies, implementing and evaluating their impact often leads to better results than reactive strategies based on following the best market timing.” - Special guest: Aurel Bernat, CEO of BT Asset Management and alumnus of the EMBA University of Hull.

 

Executive Talk on Performances are built with People

“Before putting anything first, companies should build healthy working environments. A company that aims to create prosperity for its customers and the wider society should also be able to create prosperity for its employees. The prosperity which is no longer measurable through material rewards but with an overarching sense of purpose, security, and wellbeing.” - Antoneta Galeş, Solution-focused Coach, art-therapist Phronetik and Mental Health Facilitator Trainer. If you want to know more about this, you can follow Antoneta’s work on https://www.antonetagales.ro/

 

Executive Talk on Complex Infrastructure Management

“Complex systems thinking is crucial in understanding the impact of large road infrastructure on the welfare and wellbeing of local communities and how quality infrastructure can contribute to a better living environment and sustainable development.” – Prof. Terri Harrington, the Sponsorship Director for the Complex Infrastructure Programme, Highways EnglandFind more on Terri’s work here: www.bettergovprojects.com.

 

Executive Talk on Managing Change in Cross-Cultural Settings

Throughout the two meetings, Diana AU Yeung (HR consultant in the banking and retail sector across the Asia-Pacific region and alumni of Hull University Executive MBA delivered in Hong Kong) walked us through her experience as the head of talent development and training initiatives for companies such as Peninsula Hotels and Hugo Boss in the APAC region, illustrating how developing a culture of shared values and mission can lead to the development of strong and committed teams even in a diverse cultural setting and a fast-evolving environment such as the luxury brands market. Diana Au Yeung has over 19 years of HR management, talent development, regional training, and consultancy experience across sectors in banking, hospitality, luxury retail, energy, construction, and property industries. She lives in Hong Kong and worked in Beijing and Shanghai.

Read more about Diana Au Yeung’s Executive Talks here:

Managing Change Peninsula Hotels

Managing Change Hugo Boss

 

Executive Talk on Entrepreneurial Municipalities

“In the upcoming decade, the entrepreneurial municipality of Cluj-Napoca should not only be actively supporting the creation of a research and development ecosystem which connects the academic and the IT & C sector but should also be contributing the development of mechanisms and instruments that would enable the community to become resilient and adaptive in front of the climate changes that will change the world as we know it.” - Cornel Ban, Associate Professor of International Political Economy at the Copenhagen Business School. For more information about entrepreneurial municipalities read Cornel Ban’s article on dependent development

 

Executive Talk on Storytelling

In this talk David Collins, Professor in Management at the University of Northumbria, Newcastle and the founder and Managing Director of Gain Insight Ltd, argues that the accounts of organizational culture prepared for managers offer a limited appreciation of the ways in which people think, feel and act, and suggests storytelling as a means of redeeming our understanding of all cultural matters. His most recent publication - The Organizational Storytelling Workbook will enrich managers and professionals with interactive features to walk practically through the process of improving their storytelling skills, including practical exercises, contemplative questions, and space to respond creatively to the state-of-the art ideas of storytelling. This Executive Talk has been a start to anyone who wants to practice and learn these skills and this workbook is the perfect companion to any executive or postgraduate course in storytelling as well as a useful and enjoyable companion to any individual manager that wishes to improve their ability and capacity for meaningful storytelling.

For more information watch the recording of the Executive Talk on our youtube channel.

 

Executive Talk on Talent Acquisition in the Digital Age

“Automation and digitalization already have an impact on the HR industry and the Talent Acquisition processes. Algorithms are transforming the recruitment processes through personality and ability tests, social media screening, gamification incorporated in various assessments, and AI tools – indicating the trends and the processes that will become the new norm in this domain.” - Radu Panait, Group HR Director @E-INFRA. For more information about the Talent Acquisition in the Digital Age watch the recording of the Executive Talk on youtube.

 

Executive Talk on DAC6

“DAC6 will have a significant impact on the field of taxation in the EU member countries and their economic partners. Romania makes no exception and will have to adapt its legislation and norms to this new directive which regulates the mandatory automatic exchange of information in the field of taxation in relation to reportable cross-border arrangements.” - Andrada Goriță, Tax Manager within the Financial Services department, and Ionuț Măstăcăneanu, the leader of the Financial Services Team within the Tax department at KPMG. For more information about DAC6 watch the recording of the Executive Talk on youtube. 

 

Executive Talk on Charisma

“Charisma can function as a great force for good, but it also possesses a dark side. Companies led by charismatic CEO's consistently underperformed those that are led by their non-charismatic counterparts. Applying theory to current business scenarios and encouraging employees to evaluate the presence and value of the charismatic forces that surround them can prevent companies from downslide towards a destructive corporate culture.” – Elesa Zehndorfer, PhD., Research Officer for British Mensa and writer.

For more information about the typologies of charisma and the tools employed to analyse it watch the recording of the Executive Talk on our youtube channel. 

 

Executive Talk on Improving Business Performance – Operations and Supply Chain Drivers

“Efficiency and productivity should not be driven simply out of cost reduction and maximizing output but rather from intelligently and carefully designed operations and supply chain processes. In this sense, the adoption of 4.0 industry features can help companies build a safer and more inspiring working environment, attain productivity growth, develop a more flexible and environmentally friendly production process, and achieve better business performances. These changes and transformations should not be seen as threats but rather as opportunities. And Romania can drive enormous benefits from automation and digitization that would change the way businesses capture and produce value and the position where Romanian companies sit in the global business architecture.” - Bogdan Sterescu, QHSE Director FCV Europe, at Emerson and Executive MBA University of Hull alumnus.

The recording of the presentation is available on our youtube channel. 

 

 

 

Recession Survival Kit [updated version]

Recession Survival Kit [updated version]

Critical Thinking. Analytical Models. Descriptive examples

This represents an updated version of the one published on the 15th of April 2020. To download the document, please visit the homepage.

 

As SARS-COV-2 spreads throughout the world, businesses are gearing up to adapt. More than ever, we need to become skilled in creative problem-solving.

To try and do our bit to help, we have created a compact, practical, business survival toolkit which provides analytical tools to structure your thinking/planning and examples of organisations that have successfully adapted to rapidly changing external conditions, so that you can future-proof your business in the challenging weeks and months ahead.

We propose to you three main analytical models, that will help you navigate through the current challenging situations. To better understand these models, we selected for you several examples that illustrate how businesses can become resilient, innovative, and adaptive.

 

1. Ask the Right Questions and Adapt for Resilience

Double-Loop Learning

In contrast to single-loop learning (which is often used for predictable and stable environments), which asks people how to do things right, double-loop learning asks what the right things are. Double-Loop Learning is associated with a far more fundamental question, which invites us to reconsider our basic assumptions and think beyond acting within simple patterns.

 

 

 

Picture source: https://doublelooplearning.co.uk/about/

 

TIPS: Single-loop learning stands for optimisation and efficiency, while double-loop learning stands for adaptation and resilience.

Read more: Argyris C., ‘Teaching Smart People to Learn’, Harvard Business Review, May – June 1991

 

2. Identify Your Core Competencies

To become resilient, it is important to understand your core competencies. 

Core competencies are those things that you do for your customers better than your competitors. Knowing these allows you to ask yourselves how they could be transferred into new, more distant marketplaces. It is time to adapt, not optimise.

 

Core competencies have three primary characteristics:

“First, a core competence provides access to a wide variety of markets […] Second, a core competence should make a significant contribution to the perceived customer benefits of the product… Finally, core competence should be difficult for competitors to imitate.” Prahalad, C. K. & Hamel, G., 'The Core Competence of the Corporation', Harvard Business Review, May-June 1990

 

TIPS: Consider asking and involving your employees, customers, suppliers, etc. in identifying your core competencies. 

Read more: Prahalad, C. K. & Hamel, G., 'The Core Competence of the Corporation', Harvard Business Review, May-June, 1990

 

3. Use Associative Thinking 

Whilst managers are good at using a better understanding of their core competencies to identify opportunities that are cognitively close to their business, managers need to learn to recognise similar underlying patterns in distant markets and make the cognitive leap.

What core competencies do you have that are transferable to other markets? 

For example, FujiFilm applied the Ansoff Matrix to leverage their photographic film knowledge to enter new medical and telecom devices markets.

 

Picture source: https://corporatefinanceinstitute.com/resources/knowledge/strategy/ansoff-matrix/

 

TIPS: check out the response from the defence and automotive industries in producing medical equipment for healthcare systems.  

Read more:  

Gavetti, G., ‘The New Psychology of Strategic Leadership’, Harvard Business Review, July-August 2011
HBR Video on The Explainer: Core Competence [link: https://hbr.org/video/5146717725001/the-explainer-core-competence]

 

4. Make sense of where you are and identify suitable practice

The Cynefin Framework 

It provides a framework for defining the nature of the problem, adding new dimensions for sense-making other than the usual tendency to simplify, standardize and create best practices. In a crisis, adopting a simple approach may push the business into a chaotic space, where recovery is very expensive.

 

TIPS: check out Dave Snowden’s video for how to use the framework. 

Read more: Cynefin St David’s Day 2019 articles on Cognitive Edge blog [picture source]

 

 

Becoming resilient beyond COVID-19 [examples]

 

  • Banca Transilvania has leveraged its powerful brand in a nationwide campaign meant to encourage customers to buy from local producers. The campaign #CumparaDeLangaTine/ #BuyFromProducersNearby in which bank employees talk about their favorite products and local shops promotes local businesses from bakers and flower shops to producers of handmade Christmas decorations.
  • Entrepreneurs with experience in the IT sector and multinational companies and returned migrants have created online and physical food hubs helping local producers – from vegetable farmers to craft beer producers – to sell their products online and deliver them directly to customers’ doors. Online and physical markets such as Legume Verzi, Made in Cluj, and Sat pentru Oraș reunite local producers from the surroundings of the two of the largest Romanian cities – Bucharest and Cluj-Napoca.
  • Romanian start-up from the MedTech sector XVision which uses AI algorithms to analyse lung X-rays offered its services pro bono to help speed up the diagnostic processes that assist radiologists in detecting medical afflictions created by the new coronavirus.
  • Fitbit has found new uses for its technology in the context of a decline of wearables by partnering with Stanford Innovation Lab to explore data points provide by its devices in order to help researchers detect and trace the spread of COVID-19.
  • The model of Kurzarbeit– promoted by business associations and companies in Germany has been adopted in Romania and other European countries consisting of a state-funded program that helps companies retain employees who can work reduced programs while part of their salary (up to 80%) is covered by state-funded schemes if certain conditions are met and companies benefiting from this program have seen their returns diminished during the coronavirus pandemic.
  • Farmec Cluj has leveraged its core competence in Over The Counter (OTC) pharmaceuticals and FMCG healthcare products to launch hand sanitizer brands, supplying first-line health care workers and other public servants. Aware that this crisis presents an opportunity to familiarise customers with their products and embed new brands to grab market share. Cosmetic Plant and Dacia Plant have also launched new hand sanitizer brands.
  • Taparo, a Romanian group specialized in producing furniture, has adapted several production lines and has become a leader in the production of surgical face masks, answering to the national need of basic medical equipment.
  • In a time when airports and the aeronautic industry have registered financial losses, AirportLabs, an IT start-up (company) from Cluj-Napoca, has increased its revenues by digitalizing various European airports and make more efficient the existing processes and procedures.
  • Understanding their core competencies and using associative thinking, pharmaceutical and biotechnology companies like Pfizer, BioNTech and Moderna, have used their capacities and cutting-edge knowledge in treating other maladies for developing in a record-time highly efficient vaccines against Covid-19.
  • VentilaTM project is connecting medical professionals and academics using 3D technologies provided by a start-up based in Timisoara to produce ventilators.  Can somebody use this experience, beyond the COVID-19 crisis, to create value and enter new markets?

 

Early Learning from Corona situation 

  • The end of Retail? After huge growth in online shopping will we go back to the traditional shops?  Retailers will find innovative ways to leverage their core competencies or wither and die.
  • Property value. Do we need to be in the office, the gym, or the mall physically?  Gyms & trainers using online platforms to offer interactive classes and provide new services such as nutrition and well-being services e.g. 7 Card opened an online video hub for fitness and leisure activities. Companies like Emag are looking at office space more carefully, as remote working is having a positive impact on productivity for them. How many physical spaces will be replaced by Zoom, Skype, WhatsApp, Signal, Hangouts, etc.? See how 8x8.vc are defining this crisis as an opportunity to create demand.
  • Try new things. Viziere.ro is a national platform aggregating competencies and resources for the production and distribution of face shields. Similarly, the University of Hull is working with a local moulding company to produce essential face shields to protect medical staff.  Can any of those involved use this experience, beyond the COVID-19 crisis, to create value and enter new markets?
  • Technology enables the associative leap. Giants like Apple and Google developing apps to trace the spread of infection, as a means of establishing credibility in new medical markets. Streaming is turbo-charging the convergence of tech & globalisation around media channels like TV.

 

Communicate with customers

  • Use online platforms in order to connect customers to better leverage the existing use of core competencies. Eg. online baking courses delivered by bakery shops, wine tasting courses, online cooking shows delivered by restaurants, online tours and materials promoting holiday destinations. Hatfield House Bar in Belfast started delivering draught beer directly to their customers’ front door, as have producers of bio/organic food.
  • Explore new types of products to keep your customers loyal. e.g. vouchers, membership cards, etc.
  • Ask Customers to help you identify core competencies and where associative product and market opportunities could be leveraged.
  • The commitment shown during the crisis represents an opportunity to reach beyond price if you can connect your brand(s) to customers' intrinsic needs, beyond any transactional value.
  • Give. If you are able to help customers in a time of need it is likely to be unusual and may be transformational.  Many will not forget….

 

 

How we can help you?

In this recession survival kit, we have shown how the use of 4 analytical models together can inform your decision making and enable you to thrive. 

Transilvania Executive Education encourages and enables interconnected thinking and nurtures responsible leadership. We help companies and businesses to employ models of critical and analytical thinking and apply them locally in order to become more resilient and adaptive in the face of complex challenges.

If you need help in using these models for your business, please This email address is being protected from spambots. You need JavaScript enabled to view it.. We look forward to helping you.

TEE team [Andrew Taylor, Andreea Vornicu, Bianca Opris, Ovidiu Oltean]

 

Useful websites to continue the research:

Hull University Business School Special Webinar Series on COVID19 impact

The Economist

Financial Times

Harvard Business Review 

Ziarul Financiar 

Ministerul Finantelor Publice 

World Economic Forum

Deloitte Romania

 

 

 

Executive Talk on Charisma with Elesa Zehndorfer

Executive Talk on Charisma with Elesa Zehndorfer

In the upcoming Executive Talk, on the 26th of November, from 7 pm RO time, we are meeting with Elesa Zehndorfer Ph.D., Research Officer for British Mensa, to talk about Charisma: Cult of Personality. We will discuss applying theory to current business scenarios and encourage you to evaluate the presence and value of the charismatic forces that surround us.
 
Charisma is powerful, sought after, yet elusive; it opens doors, wins elections & drives the stellar growth of companies and careers. We all know it, desire it & admire somebody who possesses it. Compellingly, charisma is not as mythical as many of us consider it to be; it can be empirically measured and taught, possesses an observable biological foundation & is situated in legitimate positions of authority. It can function as a great force for good. 
 
It can also work as a vastly destructive force. Research informs us that charisma possesses a dark side; companies led by charismatic CEO's consistently underperform those that are led by their non-charismatic counterparts, for example. Cult of personality often leads to a destructive corporate culture when the CEO is charismatic, & charisma has been observed by researchers to be related closely to narcissism & fraud. This lecture subsequently provides an introduction to charisma, applying theory to current business scenarios, and encouraging students to evaluate the presence and value of the charismatic forces that surround them.'
 
Dr. Zehndorfer has written for many publications and appeared as an expert on BBC Radio 4 on charismatic theory. She is the author of five textbooks: 'Leadership: Performance Beyond Expectations' (Routledge, 2020), 'Evolution, Politics & Charisma: Why do Populists Win? (Routledge, 2019), Emotional & Irrational Investing: Causes & Solutions (Routledge, 2017), Charismatic Leadership: The Role of Charisma in the Global Financial Crisis (2015) and 'Leadership: A Critical Introduction' (Routledge, 2014).
 
The event will take place online [on Microsoft Teams platform] on the 26th of November from 7 PM [RO Time]. Participation is free, but please register, in order to receive the access link: https://forms.gle/dULpDiqWifaYBvq59
 
Useful links
 
 
 
Executive Talk - Directive on Administrative Cooperation in the field of taxation (the DAC)

Executive Talk - Directive on Administrative Cooperation in the field of taxation (the DAC)

Updates:

 

Thank you for participating in our Executive Talk. You can find the recording on our youtube channel here

For further discussions on this topic, please contact our speakers: 

Andrada Goriță - Manager, Taxation Services, +40 744 655 843, This email address is being protected from spambots. You need JavaScript enabled to view it.

Ionuț Măstăcăneanu - Director, Taxation Services, +40 747 333 015, This email address is being protected from spambots. You need JavaScript enabled to view it.

 

KPMG public resources on DAC6 

 Dedicated website accessible - MDR Updates

 Summary and observations - September 2020 update

 Recorded WebEx sessions

Euro Tax Flashes

 Guidance from your local KPMG advisor

 Frequent contacts with regulators in EU member states

KPMG: working together with our network of EU tax law specialists throughout the European Union.

 

 

 


In the upcoming Executive Talk, we are meeting with Andrada Goriță, Tax Manager within the Financial Services department, and Ionuț Măstăcăneanu, the leader of the Financial Services Team within the Tax department, @KPMG Romania.
They will discuss reporting rules and taxation within the European Union and how the new European Directive on Administrative Cooperation in the field of taxation (2018) has changed the reporting regime increasing transparency and cooperation in the way taxes are reported and calculated across member states.
The event will take place online [on Microsoft Teams platform] on the 28th of October from 5 PM [RO Time]. Participation is free, 100% online, on our Microsoft Team channel. 


Taxation and tax reporting are policy issues that are often shadowed at the European level in the favor of other discussions that focus on regional convergence, integration, and development. However, for more integration, Europe also needs a tighten cooperation and more transparency in taxation and tax reporting. In light of the recent investigations on harmful practices and the use of offshore companies (the so-called "Lux Leaks", "Panama Papers" and "Malta Leaks"), the European Parliament has called on the Commission to introduce tougher transparency requirements for intermediaries.

In this sense, a new Directive on Administrative Cooperation in the field of taxation (the DAC) was introduced, making the automatic exchange of information in the field of taxation in relation to reportable cross-border arrangements as mandatory. The directive introduced an obligation on intermediaries and, in certain cases, taxpayers, to disclose potentially aggressive tax planning arrangements, enabling at the same time the tax administrations to exchange information on these structures. The Directive was formally adopted during the ECOFIN meeting on May 25, 2018, and has entered into force on June 25, 2018. Unfortunately, the outbreak of the current pandemic has slowed things down.

These new rules entered into force with the 1st of July 2020, when relevant taxpayers were supposed to file information on reportable cross-border arrangements the first step of which was implemented between the date of entry into force (June 25, 2018) and the date of application of the Directive (July 1, 2020). In the pandemic context, however, countries were given the option to postpone the reporting deadlines for a maximum period of six months, therefore the reporting period will start as of 1 January 2021 for the majority of EU Member States, Romania included. This allows us some time of reflection and the opportunity to discuss during this Executive Talk the effects and consequences of these reforms on the taxation regime in Romania and the rest of EU countries.

 

 

About the speakers:


Andrada Goriță is a Tax Manager in KPMG Romania for over 10 years, working in the Financial Services department. Throughout this time, she has worked mostly with banks, insurance companies, investment funds, advising them on various complex projects in national and international taxation. While working in KPMG, Andrada was seconded for 3 months abroad in KPMG’s Sydney office. She is a member of the Association of Chartered Certified Accountants (ACCA), an affiliate of the Advanced Diploma in International Taxation (ADIT) body, as well as a member of the Romanian Chamber of Fiscal Consultants (CCF). Andrada holds a BA degree in Finance-Banking as well as an MA degree in Corporate Finance from the Academy of Economic Studies in Bucharest. She is part of the core DAC 6 team in Romania and will assist with the analysis of potentially reportable transactions for DAC 6 purposes and the reporting process both for KPMG and KPMG’s clients at the same time.

Ionuț Măstăcăneanu is the leader of the Financial Services Team within the tax department in KPMG Romania, as well as the leader of the DAC 6 core team of consultants. He has experience of more than 16 years in providing assistance both to local companies and to multinationals in various industries on direct tax matters, including corporate income tax, withholding tax on income derived by non-residents, tax implications of various structures, tax impact resulting from IFRS standards implementation, as well as compliance with several reporting requirements, DAC 6 included. Ionuț is a member of the Romanian Chamber of Fiscal Consultants (CCF), of the Association of Chartered Certified Accountants (ACCA), and an affiliate of the Advanced Diploma in International Taxation (ADIT). He holds a BA degree from Université d’Auvergne in France. He was involved in discussions carried out with the Romanian tax authorities on DAC 6 implementation requirements and has appeared as a keynote speaker on DAC 6 themes at various events.

About us:
Transilvania Executive Education is an executive education provider based in Cluj-Napoca. In partnership with Hull University, it aims to connect the companies and entrepreneurs in the region with the opportunities of international business and promote connected and critical thinking amongst the future leaders and professionals of the Romanian business community.
The Executive MBA delivered by the Hull University Business School is the only genuine British EMBA from the Transylvania area. The program is certified by AMBA & AACSB accreditations and the modules are taught 100% by a fly-in faculty. The program was launched in 2015 and so far, has had more than 140 students and alumni enrolled in the program. A new class is scheduled to start in April 2021. More info: www.teecluj.ro

 

Talent Acquisition in the Digital Era – Facts and Myths

Talent Acquisition in the Digital Era – Facts and Myths

Radu Panait, HR director of E-Infra Group, has delivered an Executive Talk on “Talent Acquisition in the Digital Era – Facts and Myths” on the 7th of October, bringing to the online audience arguments and examples about the changes in the Human Resources Industry and future trends in talent acquisition.

As a provider of executive education, we consider it is highly relevant to discuss talent acquisition and the transformations in the Human Resources Management industry, especially in these uncertain times generated by the Covid-19 pandemic. With more than 20 years of experience in human resources, in Romania and abroad, in companies like IBM, UTI, SAB Miller, and Ursus, Radu Panait offered a clear overview of the transformations that shaped the Human Resources Industry in the last decades and addressed the nowadays trends of digitalization in the recruitment process. Moreover, he offered an analysis of the role of social media platforms and their relevance in the talent acquisition process and how AI will transform this area of activity.

Radu brought to the forefront clear examples from the industry practices – personality and ability tests, social media screening, gamification incorporated in various assessments, and AI tools – indicating the processes that will become the new norm. For more information please find the presentation here and watch the recording with the fruitful discussions on our Youtube channel.

 

About us:
We are Transilvania Executive Education. In partnership with Hull University, we aim to connect the companies and entrepreneurs in the region with the opportunities of international business and promote connected and critical thinking amongst the future leaders and professionals of the Romanian business community. We provide the Hull University Executive MBA delivered by the Hull University Business School, which is the only genuine British EMBA from the Transylvania area. The program is certified by AMBA & AACSB accreditations and the modules are taught 100% by a fly-in faculty. The program was launched in 2015 and so far, has had more than 140 students and alumni enrolled in the program. A new class is scheduled to start in April 2021.

Organisational Storytelling: Harnessing this powerful management and communication tool

Organisational Storytelling: Harnessing this powerful management and communication tool

We share with you some thoughts from our last Executive Talk where we discussed about storytelling. During this talk, we had the privilege and the pleasure to listen to our dear friend David Collins from Northumbria University, who also works as Managing Director for Gain Insight Ltd, a consulting company offering bespoke services on HRM, organizational change/ transformation, and the application of narratives to organizational problems.

David Collins has more than 30 years of experience working for some of the most renowned UK universities. He published extensively on topics such as organizational culture, management, and storytelling and conducted research and consulting work in various companies and organizations in the UK and across Europe, including Romania. David has recently published his sixth book - The Organizational Storytelling Workbook - a state of the art study which offers: (a) critical engagement with academic debates on organizational storytelling; and (b) a series of exercises designed to allow users to improve their capability as organizational storytellers.

During the talk, David managed to distill within a concentrated and short presentation some of the main theoretical underpinnings of management and cultural studies and some of the main findings of this book, showing us how storytelling can be used as a means of redeeming our understanding of all cultural matters and improve our management skills. David considers that storytelling can be used to harness cultural artifacts, stories, and narratives and contribute to the building of articulated and cohesive organizations. This Executive Talk can be seen as a start to anyone who wants to practice and learn these skills, while the storytelling workbook is the perfect companion to any executive or postgraduate course in storytelling as well as a useful and enjoyable companion to any individual manager that wishes to improve their ability and capacity for meaningful storytelling.

If you are interested in reading more about this, David Collins’ last book can be ordered here and you can listen to the recording of the Executive Talk on our youtube channel. 

 

About us:
We are Transilvania Executive Education. In partnership with Hull University, we aim to connect the companies and entrepreneurs in the region with the opportunities of international business and promote connected and critical thinking amongst the future leaders and professionals of the Romanian business community. We provide the Hull University Executive MBA delivered by the Hull University Business School, which is the only genuine British EMBA from the Transylvania area. The program is certified by AMBA & AACSB accreditations and the modules are taught 100% by a fly-in faculty. The program was launched in 2015 and so far, has had more than 140 students and alumni enrolled in the program. A new class is scheduled to start in April 2021.

More info: www.teecluj.ro

Executive Talk - Cornel Ban

Executive Talk - Cornel Ban

Last week, on Wednesday the 9th of September we hosted another Executive Talk session in which we discussed the entrepreneurial state and innovative municipalities. This is a topic that we at Transilvania Executive Education are concerned about and we felt like this is a discussion that we needed to have with our students, alumni, and the business community. Our special guest was Cornel Ban, Associate Professor of International Political Economy at the Copenhagen Business School.

Cornel Ban was previously Reader at City University of London, assistant professor at Boston University, and research fellow at Brown University in the United States. He has been writing for a while about Romania’s economic development model and is currently involved in conducting research on entrepreneurial municipalities and smart cities across European cities and regions. His most recent book, Ruling Ideas: How Neoliberalism Goes Local, (Oxford University Press, 2018) received the Political Economy Award for 2017 of the British International Studies Association.

Cornel walked us through various economic theories and growth models applied in countries as diverse as South Korean and Japan, Finland and Sweden, and invited us to overcome the obsolete economic perspective that opposes pro-state and pro-market views that dominated for a long time the economic debates in Romania. He brought to the forefront numerous examples such as the development of Samsung Electronics and Apple’s edge technology outlining the fact that all breakthrough technical innovations are the result of state-led efforts. The appearance of these innovative companies and products would not have been possible without decades of state investment in research and policies that created the emergence of innovative ecosystems. Today, there is massive evidence that entrepreneurial states not only deal with market failures but also create and shape new markets particularly in the areas of innovation, or quality of life enhancement. This aspect is critical for understanding the rise of American hegemony in the postwar period and of the Chinese challenge today. And has been excellently wrapped-up and explained by one of the most visible economists at the moment, Mariana Mazzucato, in her much-praised book “The Entrepreneurial State” . However, Cornel considers that this existing research has a major blind spot. It obliterates the role of the cities and regions. Despite the centrality of nodal cities in the global economy, work on entrepreneurial municipalities is in its infancy and needs more research. This presentation dealt with this gap by focusing on successful cases of coordination between town hall, universities, public sector services, and the private sector.  The scope of this discussion was to propose some policy lessons for Romanian cities that aspire to become poles of innovation and development and inspire decision-makers and entrepreneurs to see and imagine the entanglement between state and market in a different and more creative way.

More details about Cornel Ban's work can be found here. 


We are Transilvania Executive Education. In partnership with Hull University, we aim to connect the companies and entrepreneurs in the region with the opportunities of international business and promote connected and critical thinking amongst the future leaders and professionals of the Romanian business community. We provide the Hull University Executive MBA delivered by the Hull University Business School, which is the only genuine British EMBA from the Transylvania area. The program is certified by AMBA & AACSB accreditations and the modules are taught 100% by a fly-in faculty. The program was launched in 2015 and so far, has had more than 140 students and alumni enrolled in the program. A new class is scheduled to start in April 2021.


More info: www.teecluj.ro

Executive Talk - Managing Change in the Fashion Retails Industry

Executive Talk - Managing Change in the Fashion Retails Industry

Diana Au Yeung returned this Monday with the second part of the Executive Talk series on business and corporate culture in the Asia-Pacific region.

Diana is an HR consultant in the banking and retail sector across the Asia-Pacific region and alumni of Hull University Executive MBA. We discussed how change takes place in the operational model and corporate culture in the fast-changing world of fashion and luxury brands. Departing from her experience as a performance manager trainer for Hugo Boss, a luxury company that wanted to gain a strong foothold in the developing luxury market in the APAC region, Diana analyzed the dynamics of the fashion industry and the challenges that luxury brands are facing in a market where companies need to remain competitive, secure high levels of sales and develop outstanding customer experience. This week’s talk completed the previous discussion initiated by Diana on the building of consistent brand identity in the hospitality industry with a focus on the case of Peninsula Hotels, a HongKong based hotel chain.

If you want to read more about this topic you can download Diana Au Yeung’s Executive Talk presentation by accessing this link. 

 

The next Executive Talk will take place on the 9th of September, from 6.30 pm [RO time]. Our special guest is Cornel Ban, Associate Professor of International Political Economy at the Copenhagen Business School. His most recent book, Ruling Ideas: How Neoliberalism Goes Local, (Oxford University Press, 2018) received the Political Economy Award for 2017 of the British International Studies Association.

The event will take place online [on Microsoft Team platform]. Participation is free, but please register in order to receive the access link: https://forms.gle/H5AZqadGvtXSmEDU6 

Transilvania Executive Education is an executive education provider based in Cluj-Napoca, the second-largest city in Romania. In partnership with local and international actors, it aims to connect the companies and entrepreneurs in the region with the opportunities of international business and promote connected and critical thinking amongst the future leaders and professionals of the Romanian business community. The Executive MBA delivered by the Hull University Business School is the only genuine British EMBA from the Transylvania area. The program is certified by AMBA & AACSB accreditations and the modules are taught 100% by a fly-in faculty. The program was launched in 2015 and so far, has had more than 140 students and alumni enrolled in the program. A new class is scheduled to start in April 2021.

The Executive Talk series has been hosted by Transilvania Executive Education for almost 5 years now. These sessions are meant to offer EMBA students and the business community a blended experience that could link the notions and theories taught during lectures with case studies and experiences that are deeply embedded in the local and regional business context. The talks are delivered by guest speakers with expertise in areas and domains that are connected to the modules studied within the EMBA program, reuniting people with diverse backgrounds, from IT, banking, and manufacturing to aeronautics, engineering, and education. Some of the speakers are Romanian and working in Romania while others are international working for multinational or global companies with operations in Romania and Central and Eastern Europe. For more details please access the website/Events/Executive talk section. 

What we learned from the Executive Talk on Managing Change

What we learned from the Executive Talk on Managing Change

This Wednesday we had the pleasure to have Diana Au Yeung from Hong Kong as an Executive Talk guest speaker.

Diana is an HR consultant in the banking and retail sector across the Asia-Pacific region and alumni of Hull University Executive MBA. During the online event, Diana shared with us insights from her experience as the leader of the Training & Talent Development department in The Peninsula Hotels, one of the most prominent companies in the hospitality industry from the Asia Pacific region, where she collaborated with various teams on building strong internal service culture and learning initiatives. We learned how a company with tradition can build and maintain a strong and consistent brand and what kind of management practices and organizational culture you need to develop in order to deliver top-notch bespoke hospitality services in an industry that has become highly competitive and a region with a growing number of luxury hotels.

Diana focused her presentation on how you can apply the instruments and skills learned during the EMBA program in training dedicated teams in a company that has grown globally and entered new and extremely competitive markets. If you want to read more about this topic you can download Diana Au Yeung’s Executive Talk presentation by accessing this link. 

We will continue this edition of the Executive Talk on Managing Change with the second part of the talk, where the discussion will be around Diana's experience in Hugo Boss. The talk will be delivered on the 31st of August, from 3 pm. Those who registered for the event on the 19th of August will receive automatic access to the 2nd part of the event. For those who register now for the first time, please access this link. 

Transilvania Executive Education is an executive education provider based in Cluj-Napoca, the second-largest city in Romania. In partnership with local and international actors, it aims to connect the companies and entrepreneurs in the region with the opportunities of international business and promote connected and critical thinking amongst the future leaders and professionals of the Romanian business community. The Executive MBA delivered by the Hull University Business School is the only genuine British EMBA from the Transylvania area. The program is certified by AMBA & AACSB accreditations and the modules are taught 100% by a fly-in faculty. The program was launched in 2015 and so far, has had more than 140 students and alumni enrolled in the program. A new class is scheduled to start in April 2020.

The Executive Talk series has been hosted by Transilvania Executive Education for almost 5 years now. These sessions are meant to offer EMBA students and the business community a blended experience that could link the notions and theories taught during lectures with case studies and experiences that are deeply embedded in the local and regional business context. The talks are delivered by guest speakers with expertise in areas and domains that are connected to the modules studied within the EMBA program, reuniting people with diverse backgrounds, from IT, banking, and manufacturing to aeronautics, engineering, and education. Some of the speakers are Romanian and working in Romania while others are international working for multinational or global companies with operations in Romania and Central and Eastern Europe. For more details please access the website/Events/Executive talk section. 

 

New students start the Hull University Executive MBA program in Cluj-Napoca

New students start the Hull University Executive MBA program in Cluj-Napoca

Today we mark the start of the program for our seventh group of students who are joining the Hull University EMBA in Cluj-Napoca. The 10 students who start the EMBA program today will join a British carousel-type educational program, which ensures greater interactivity between students, reuniting, and intersecting several cohorts over the years.

The students in this new class have on average 10 years of professional experience in various fields such as IT, automotive, energy. administration of European funds, retail & fashion, banking, and come from different cities in Romania such as Târgu-Mureș, Alba-Iulia, Brașov, and Cluj-Napoca. The majority has graduated from either educational programs abroad or has international work experience. This new group of students will be finishing the program in January 2023, after going through all the 12 modules of the carrousel and submitting the dissertation.

Nicholas Snowden, the MBA Academic Director, member of the Faculty of Business, Law, and Politics from Hull University, shares with us some insights about his experience in Romania. “Teaching the Hull EMBA in Cluj is always a pleasure. With friendly students who are engaged and committed both to the program and to each other, there is a real sense of 'family' and 'belonging' with every TEE cohort, and we all gain immense satisfaction by being part of that.”

The Executive MBA program of the University of Hull in Cluj-Napoca is committed to contributing to the sustainable development of the business community in Cluj-Napoca and in Romania and the promotion of executive education based on the development and application of critical and associative thinking. One of the fundamental elements underlying this educational format is the existence of collaboration networks both between teachers and students, as well as between students and the alumni community that gravitates around Transylvania Executive Education. Thus, along with the access to the global expertise brought to Cluj-Napoca by the international professors of the University of Hull, the business community is exposed to an enriching exchange of ideas and can become part of social projects and business events developed by the TEE community and Hull University EMBA alumni.

The Executive MBA program at the University of Hull was launched in Cluj-Napoca in 2015, with the support of Babeș-Bolyai University, the Technical University of Cluj-Napoca, and companies such as Banca Transilvania, Electrogrup and Emerson.

The winners of the Executive MBA University of Hull scholarship campaign

The winners of the Executive MBA University of Hull scholarship campaign

Press release, 20 July 2020

The winner of the Executive MBA BT Roberto Marzanati scholarship offered by Banca Transilvania is Ioana Baba, and the winners of the two partial scholarships offered by SIF Moldova are Ştefan Mesaroş and Vlad Anca. The scholarship campaign took place between June 26 and July 12 and brought together over 30 candidates who entered the competition for one of the 3 scholarships offered by Banca Transilvania and SIF Moldova. Our media partner for this year’s campaign was Republica.ro.

Ioana Baba has been working for the Alba Iulia City Hall in the field of non-reimbursable structural European funds since 2012. Together with her colleagues, Ioana is responsible for identifying various sources of funding, writes proposals, and implements projects that contribute to the harmonious and sustainable development of the local community. Ioana is a graduate of the Technical University of Cluj-Napoca, and during this period that she spent in the structures of the local administration, she completed her technical knowledge with managerial skills, successfully developing and implementing numerous important projects that have enhanced and improved the governance and development of the city of Alba-Iulia.

Ştefan Mesaroş, one of the winners of the partial scholarship, is Customer Solution Manager for Romania and Hungary within conTeyor, a global partner dedicated to sustainable solutions in the field of returnable packaging. In addition to his managerial experience, Ştefan has been a volunteer member of the Junior Chamber International Cluj branch since 2013 and participated in the past years in various community projects carried out by World Vision Romania and other organizations concerned with environmental health in Cluj-Napoca and Transylvania. Between May and June this year, Stefan was part of a team that delivered more than 4,000 daily meals to medical doctors working in the hospital circuit designed to treat people infected with COVID-19.

Vlad Anca, the second winner of a partial scholarship offered by SIF Moldova, works in the field of renewable energy as Business Development Manager. He is a graduate of the Technical University of Cluj-Napoca, and currently lives and works in Brasov. After spending 8 years in the oil and gas industry in companies such as OMV Petrom and Halliburton, he decided to join Alpin Sun, a successful global company in the field of renewable energy, that is focused on designing solar energy projects. Vlad is active in the international renewable market, developing large-scale solar projects. He is interested and concerned about the development of green energy and he would like to contribute to the development of this field in Romania as well as globally.

Andrew Taylor, the director of Transilvania Executive Education and member of the scholarship evaluation committee, was surprised by the professional diversity of the candidates, as well as by their innovative ideas. "We received applications from a diverse range of people, with various backgrounds. Some of them were working in the field of non-governmental organizations and the arts, while others came from the field of technology and engineering, some already have a Ph.D. and a lot of managerial experience, while others were much younger, being rather at the beginning of their career. The business plans which they had to develop within the applications and the ideas they came up with are extremely interesting and I think we have a lot to learn from them. During the evaluation process, I had the impression that these candidates are here to teach us a lesson about innovation and business and that this program has turned into a business incubator overnight! This experience made me realize that there is a lot of potential out there that we can channel and harness in addition to running this Executive MBA program.”

The Roberto Marzanati BT scholarship of 15,000-euros covers the tuition fees for the entire Executive MBA program, a 100% British program, delivered by Hull University in Cluj-Napoca, while each of the two partial scholarships offered by SIF Moldova, worth of 7,500 euros each, covers half of the program. Those who applied for scholarships have been required to include in their application a business plan, where they indicated the beneficiaries, the sustainability of the business, and how it can be scaled, along with a CV and a letter of recommendation.

As every year, there were over 10 applications / per scholarship. Those who applied hold top and middle management positions in companies and organizations from various fields: IT, automotive, civil society, energy, aviation, medical-pharmaceutical, public sector, telecommunications, tourism, financial-banking, start-ups, education and training and come from various corners of Romania (Cluj-Napoca, Bucharest, Iași, Tg. Mureș, Constanța, Baia Mare, Craiova, Pitești, Alba Iulia, Brașov,) and the Republic of Moldova (Chisinau). The winners will join the seventh group of students who will start their courses on July 30, 2020.

 

What did we learn from the Business Design Transformation Webinars?

What did we learn from the Business Design Transformation Webinars?

The Business Design Transformation Webinars delivered by Cristian Păun and Cristian Matei together with Mitch Belsley distilled a great deal of knowledge and experience accumulated in numerous business design and business transformation processes worldwide. The presentations walked us through various stages of business design and explained to us what buzzwords such as business process reengineering, business transformation, and digitalization really mean and how they should be handled during the design of new company architecture and management structure.

 

Cristian Păun, EMEA CIO DuPont, AI Advisor to FEDIL (for Luxembourg Government), AI Advisor to Business Europe (for European Commission) and Steering Committee Member for AITechTalents, with extended experience on business design, business transformation and the integration of latest technologies such as AI, RPA, IoT in new business models, showed us how to use double-loop learning and locate new market places and opportunities while building more intelligent and resilient businesses. Drawing on his large experience and solid expertise, he outlined some of the directions that businesses will need to consider in the upcoming future in order to remain on the market and thrive in this rapidly changing environment. As examples, Cristian discussed the model adopted by Bank of America in comparison to Ant Financial. These financial institutions may be similar in mission, but have embraced differently the technological transformations, leading to different business profiles, profits, and services.

Cristian showed us that understanding the company's core competencies helped businesses become more intelligent and resilient and identify new opportunities. Anyone who will fail to understand these aspects and rewire their core competencies around an intelligent business design will fail to adapt and will either lose significant market share or will disappear.

PDF - CLICK ME! to download the presentation

 

Cristian Matei, Lean Six Sigma Master Black Belt, Project Lead of the Veolia Project, and Co-Author of DARE! the #1 Amazon Best Seller in Business Process Reengineering, Change Management and Project Management in February 2020; and the CEO Today’s top 5 readings for the Word Creativity and Innovation Day, showed us how very often business design is just a buzzword and how companies use it in order to rearrange old ad-hoc structures around the same centers of power and decision that remain disconnected from operational and management excellence as well as from customers’ needs and experience. He emphasized the fact that digitalization should not be understood simply as fusing in some digital tools into old and inertial management structures, but rather as a complete business design transformation that rearranges operational flows and structures of management around more agile and intelligent units.

PDF - CLICK ME! to download the presentation

 

After each presentation, Mitch Belsley, the co-founder of The Experience Manager platform, an enthusiastic entrepreneur, and dedicated problem solver, showed us how technology can help us solve some of these problems and how a customer and management experience platform can help us applying and implementing the concepts and instruments discussed during the two webinars. 

The Experience Manager platform allows you to simplify customer experience management by helping everyone in your company understand what your customer experience is.  Our platform is a single tool for journey mapping, customer persona design, customer experience innovation, and analytics tracking.  Design customer journeys, measure ROI, and harness employee ideas to improve your customer experience with the power of the entire company behind you. The Experience Manager is the first platform of its kind that unifies customer experience management and employee engagement tools to create a culture where customers feel loved and employees feel valued. 

 

For all the businesses that struggle to navigate through the complicated puzzle of the current crisis while facing the challenge of business reengineering, these discussions could be used to draw a possible road map that will help companies better understand which are their competences, how can they locate new market places and how can they exert a more responsible leadership in an ever-changing world.

Please follow-up on our social media pages for news on our next events: Facebook or Linkedin.

 

 

Business Design Webinars

Business Design Webinars

The current crisis reveals that businesses are neither linear nor easy to predict. Moreover, this pandemic has disrupted global markets, pushing companies and entrepreneurs in situations that they have not experienced before. It is, therefore, important to understand how to transform your business and become more resilient.

We invite you to a series of two webinars on design thinking, business transformation, and strategies for resilience. 

To register, simply click here. 

Key Benefits:

  • Learn how to ask the right questions;
  • Locate alternative business strategies and learn about future business models that will make your company successful and resilient;
  • Identify the core competencies of your business;
  • Use three lenses of design thinking to light the innovation spark;
  • Learn how to connect: business, strategy, and design and develop your own path out of this crisis.

Program

May 20th, 5 pm [1h]: Business Design Outline, delivered by Cristian Păun & Mitch Belsley

Cristian Paun is a change maker, an innovator with strong storytelling abilities that inspires growth mindset. He is an international speaker covering business design, business transformation, and technologies such as AI, RPA, IoT. A passionate Senior Executive from the Chemical / Private Equity / Insurance / FMCG / Banking / Telecommunications industry. He has focused on the connection between IT and successful business outcomes, both with bringing top-line growth as well as cost reduction programs. He has a significant track record in the delivery of technologies like RPA, AI, IoT to solve real business problems. Lead globally Innovation, M&A, integration, and separation programs. He crafted procurement and vendor strategies that allowed him to achieve multimillion EUR savings.

Topics covered during the webinar:

  • Business Design & Business Transformation:
    • Today (the model used today by most of the companies);
    • Tomorrow (the future model used by few and most successful companies);
    • How the firm of the future will look like;
    • Connecting Business, Strategy & Design;
  • How to Design a Smarter Business:
    • The Double Loop,
    • The 3 Lenses of Design Thinking;
    • Case Studies, reasons for change and business design;
  •  Presentation of The Experience Manager platform by Mitch Belsley
  • Q&A session 

May 21st, 5 pm: The Leaders approach - A Holistic approach to Operational Excellence, delivered by Cristian Matei & Mitch Belsley

Cristian Matei has served as Senior Leadership & Management Advisor, Coach, and Consultant having extensive experience in working on all continents with Boards & Executive Teams of Global rapid-growth companies requiring expert assistance with evaluating and managing the forces that drive organizational performance. Cristian has taught Leadership, Strategy Development & Deployment, Organizational (re)Design & Business Transformation, Business Process Reengineering and Management, Lean Six Sigma and Design for Lean Six Sigma in different Universities and Multinational Companies having more than 5000 top executives, managers, specialists, and quality & improvement experts trained, coached, mentored and certified all over the world. He is the Co-Founder and President of Advanced Thinking.

In difficult times, the difference between leaders and managers comes to light. Managers are just increasing the pressure by placing additional requirements on the existing non-performing organizations – countries, governments, companies of any kind - without any serious change in their minds. On the other hand, leaders have the courage to unlock the human potential to radically rethink the way we operate our organizations and finally our planet. Leaders realize that the root cause for which we are in this situation is the way we are (dis) organizing ourselves, while managers still thrive to prop up these existing systems that brought us to this situation.

Topics covered during the webinar:

  • The moment of truth: why the digitalization efforts fail? The digitalization trap.
  • Business Design, Business Execution, and Business Improvement – how are they synchronized? Zoom in on Business Improvement.
  • Human Capital Development – how to align it to Stakeholders' needs?
  • Presentation of The Experience Manager platform by Mitch Belsley 
  • Q&A Session 

The presentation will include inserts from the Veolia Case Study - the Best Business Transformation Project in the world in 2019 (IQPC/PEX Awards, OPEX World Business Transformation Summit). The Book had just entered the list of the ”5 Business Books You Should Read on World Creativity & Innovation Day”

 “DARE! Behind the scenes of the best business transformation project in the world” describes the Veolia Apa Nova Bucharest Project that won the Best Business Transformation Project in the world title at PEX Awards 2019 and became in February 2020 the #1 Amazon Best Seller on Business Process Reengineering, Change Management and Project Management categories. More details

The two webinars will be moderated by Andrew Taylor, Managing Director at Transilvania Executive Education. Andrew is a business consultant with more than 20 years of experience and published co-author - People, Place, and Global Order; Foundations of a Networked Political Economy, Routledge, 2019. More details about TEE on our website. 

Recession Survival Kit

Recession Survival Kit

Critical Thinking. Analytical Models. Descriptive examples

 

As SARS-COV-2 spreads throughout the world, businesses are gearing up to adapt. More than ever, we need to become skilled in creative problem-solving.

To try and do our bit to help, we have created a compact, practical, business survival toolkit which provides analytical tools to structure your thinking/planning and examples of organisations that have successfully adapted to rapidly changing external conditions, so that you can future-proof your business in the challenging weeks and months ahead.

We propose to you three main analytical models, that will help you navigate through the current challenging situations. In order to better understand these models, we selected for you several examples that illustrate how businesses can become resilient, innovative and adaptive.

 

1. Ask the right questions and adapt for resilience

Double Loop Learning

In contrast to single-loop learning (which is often used for predictable and stable environments), which asks people how to do things right, double-loop learning asks what are the right things. Double Loop Learning is associated with a far more fundamental question, which invites us to reconsider our basic assumptions and think beyond acting within simple patterns.

Picture source: https://doublelooplearning.co.uk/about/

TIPS: Single-loop learning stands for optimisation and efficiency, while double-loop learning stands for adaptation and resilience.

Read more: Argyris C., ‘Teaching Smart People to Learn’, Harvard Business Review, May – June 1991

 

2. Identify your Core Competencies

In order to become resilient, it is important to understand your core competencies. 

Core competencies are those things that you do for your customers better than your competitors. Knowing these allows you to ask yourselves how they could be transferred into new, more distant marketplaces. It is time to adapt, not optimise.

Core competencies have three primary characteristics:

“First, a core competence provides access to a wide variety of markets […] Second, a core competence should make a significant contribution to the perceived customer benefits of the end product… Finally, core competence should be difficult for competitors to imitate.” Prahalad, C. K. & Hamel, G., 'The Core Competence of the Corporation', Harvard Business Review, May-June, 1990

TIPS: Consider asking and involving your employees, customers, suppliers, etc. in identifying your core competencies. 

 

Read more: Prahalad, C. K. & Hamel, G., 'The Core Competence of the Corporation', Harvard Business Review, May-June, 1990 

 

3. Use Associative Thinking 

Whilst managers are good at using a better understanding of their core competencies to identify opportunities that are cognitively close to their business, managers need to learn to recognise similar underlying patterns in distant markets and make the cognitive leap.

What core competencies do you have that are transferable to other markets? 

For example, FujiFilm applied the Ansoff Matrix to leverage their photographic film knowledge to enter new medical and telecom devices markets.

TIPS: check out the response from the defense and automotive industries in producing medical equipment for healthcare systems.  

Picture source: https://corporatefinanceinstitute.com/resources/knowledge/strategy/ansoff-matrix/

Read more:  

Gavetti, G., ‘The New Psychology of Strategic Leadership’, Harvard Business Review, July-August 2011
HBR Video on The Explainer: Core Competence https://hbr.org/video/5146717725001/the-explainer-core-competence 

 

4. Make sense of where you are and identify suitable practice

The Cynefin Framework 

It provides a framework for defining the nature of the problem, adding new dimensions for sense-making other than the usual tendency to simplify, standardize and create best practices. In a crisis, adopting a simple approach may push the business into a chaotic space, where recovery is very expensive.

TIPS: check out Dave Snowden’s video for how to use the framework. 

Read more: Cynefin St David’s Day 2019 articles on Cognitive Edge blog [picture source]

 

Becoming resilient beyond COVID-19 [examples]

  • Farmec Cluj has leveraged its core competence in Over The Counter (OTC) pharmaceuticals and FMCG healthcare products to launch hand sanitizer brands, supplying first-line health care workers and other public servants. Aware that this crisis presents an opportunity to familiarise customers with their products and embed new brands to grab market share. Cosmetic Plant and Dacia Plant have also launched new hand sanitizer brands.
  • Dyson (famous for their hand dryers) is using their innovative consumer engineering competencies to develop and manufacture new types of ventilators that will enable them to develop a footprint in the medical devices market.
  • Ventila TM project is connecting medical professionals and academics using 3D technologies provided by a start-up based in Timisoara to produce ventilators.  Can somebody use this experience, beyond the COVID-19 crisis, to create value and enter new markets?
  • Representatives from the Romanian automotive industry (Dacia Renault and Ford) are working on prototypes for mechanical ventilators, to make use of engineering competence and surplus production capacity. Can they make the cognitive leap beyond this crisis and establish new revenue streams?
  • An energy Co. from Targu-Mures was fast to design, test & certify a mechanical ventilator in partnership with the Targu-Mures University of Medicine, Pharmacy, Sciences and Technology (UMFST).

 

Early Learning from Corona situation 

  • The end of Retail? After huge growth in online shopping will we go back to the traditional shops?  Retailers will find innovative ways to leverage their core competencies or wither and die.
  • Property value. Do we need to be in the office, the gym, or the mall physically?  Gyms & trainers using online platforms to offer interactive classes and provide new services such as nutrition and well-being services e.g. 7 Card opened an online video hub for fitness and leisure activities. Companies like Emag are looking at office space more carefully, as remote working is having a positive impact on productivity for them. How many physical spaces will be replaced by Zoom, Skype, WhatsApp, Signal, Hangouts, etc.? See how 8x8.vc are defining this crisis as an opportunity to create demand.
  • Try new things. Viziere.ro is a national platform aggregating competencies and resources for the production and distribution of face shields. Similarly, the University of Hull is working with a local molding company to produce essential face shields to protect medical staff.  Can any of those involved use this experience, beyond the COVID-19 crisis, to create value and enter new markets?
  • Technology enables the associative leap. Giants like Apple and Google developing apps to trace the spread of infection, as a means of establishing credibility in new medical markets. Streaming is turbo-charging the convergence of tech & globalisation around media channels like TV.

 

Communicate with customers

  • Use online platforms in order to connect customers to better leverage the existing use of core competencies. Eg. online baking courses delivered by bakery shops, wine tasting courses, online cooking shows delivered by restaurants, online tours and materials promoting holiday destinations. Hatfield House Bar in Belfast started delivering draught beer directly to their customers’ front door, as have producers of bio/organic food.
  • Explore new types of products to keep your customers loyal. eg. vouchers, membership cards, etc 
  • Ask Customers to help you identify core competencies and where associative product and market opportunities could be leveraged.
  • The commitment shown during the crisis represents an opportunity to reach beyond price if you can connect your brand(s) to customers' intrinsic needs, beyond any transactional value.
  • Give. If you are able to help customers in a time of need it is likely to be unusual and may be transformational.  Many will not forget….

 

How we can help you?

In this recession survival kit, we have shown how the use of 4 analytical models together can inform your decision making and enable you to thrive. Transilvania Executive Education encourages and enables interconnected thinking, and nurtures responsible leadership. We help companies and businesses to employ models of critical and analytical thinking and apply them locally in order to become more resilient and adaptive in the face of complex challenges.

If you need help in using these models for your business, please This email address is being protected from spambots. You need JavaScript enabled to view it.. We look forward to helping you.

TEE team [Andy, Andreea, Bianca, Ovidiu]

 

Useful websites to continue the research:

Hull University Business School Special Webinar Series on COVID19 impact

The Economist

Financial Times

Harvard Business Review 

Ziarul Financiar 

Ministerul Finantelor Publice 

 

Special Webinar Series on COVID-19 - Week 3 by HU Business School

Special Webinar Series on COVID-19 - Week 3 by HU Business School

The Hull University Business School continues the Special Webinar Series on COVID-19 for the 3rd week, bringing a new set of sessions with free and open access so you may share the link with colleagues and friends. If you missed the last weeks' webinars, check out this link with the recordings. 

Exercising from Home with Minimum Equipment - 15th of April, 12 PM [RO time]

The Sports & Fitness Centre at the University will be demonstrating and providing useful tips and activities to exercise when working remotely from home. They will be giving useful exercises that anyone can do, with minimum equipment. We strongly believe that physical wellbeing is important when working in an isolated environment and helps to provide a healthy, positive attitude for teams and employees. To register simply click here

 

Podcast: Innovation Through Forced Disruption - 16th of April, 3 pm [RO time]

The special guest of the podcast is Prof. Christopher Bovis, who will explore how organisations, societies, and governments are being forced to innovate in how they operate as a result of the global pandemic. When our environment changes beyond the geopolitical spheres of control, how do organisations adapt, which ones survive and which ones disappear.  Prof. Bovis is a Professor of International Business Law at the University of Hull. He is an internationally renowned specialist in public sector management, public procurement, and public-private partnerships. His fields of expertise cover international business, EU law, competition, energy, transport, and telecommunications. His research has influenced parliamentary debate, scrutiny and brought responsible change at government level. 

Please check out the Hull University Business School Linkedin page for the link to this podcast. 

Working From Home With Children - 17th April, 2 PM [Ro time] 

The last webinar this week will touch a challenge that many of our EMBA students and alumni are facing: working with children in the house. Many employees are having to handle dual roles, their professional ones, and that of teacher/educator/entertainer. The webinar will be delivered by the Deputy Director of the Business School, Dr Claire Hookham as she discusses some top tips and advice on how to work from home with children around. To register simply click here

Week 2 of Special Webinar Series on COVID-19 by Hull University Business School

Week 2 of Special Webinar Series on COVID-19 by Hull University Business School

The University of Hull remains committed to its mission during this unprecedented time continuing the series of seminars dedicated to the understanding and analysis of the impact of COVID-19 on our societies, economy, health systems, and wellbeing. 

The lectures and contributions coming from scholars and experts in public health, sports, business and politics, accounting and management are aimed to help us understand the numerous implications that this current pandemic and associated economic slowdown has on our health, professional life, business, as well as our society and economic and political system.  

This time the webinars will tackle topics such as the implications that working from home might have on health, the impact of COVID-19 on the health care system and management, risk management and decision management aimed at building resilience in businesses. The webinars are free and open access and the link can be shared with friends and colleagues. 

Health & Wellbeing: Working from Home - 7th of April, 12 PM [RO time]

The first webinar of this week continues with the topic of health and wellbeing. It will explore the topic that every business is having to adapt to: working remotely. Join this one hour webinar as the University of Hull will bring colleagues from the Sports Science team at the University to discuss the importance of exercise and posture when working remotely. To register simply click here

 

Panel Session: Health Care Management & It’s Future Beyond COVID-19 - 8th of April, 3 pm [RO time] 

The second webinar will be on Wednesday and it will cover the topic of health care management and its future under COVID-19. It will take place as a Panel Session where academic and industry experts are invited to discuss the impact COVID-19 is having on the global health care system. The panel will be answering your questions on how to manage a national emergency, how to face challenges & obstacles and discuss the future outlook to this sector. To register simply click here.

Panelists:

Dr. Nicholas Snowden - the MBA Academic Director, who is teaching the Exec. MBA modules belonging to the Organisational Behaviour and Human Resources Management group of the Exec. MBA programme delivered in Cluj-Napoca.

Dr. Amanda Lee - Associate Dean (International), Faculty of Health & Social Care 

NHS: to be confirmed 

 

Resilience & Leadership - 9th of April, 2 PM [RO time]

This webinar will introduce the role of risk management and decision analytics in restoring normalcy and building resilience among businesses of all types during these periods of uncertainties. Companies are changing business priorities and being agile managing risks helps to allocated assets efficiently. The University of Hull business and management experts will be joined by the Director & CEO of OSL Risk Management Lt UK. To register simply click here.

Special guests: 

Dr Rexfored Attah-Boakye – Lecturer in Accounting 

Dr Elvis Hernandez-Perdomo – CEO OSL Risk Management

 

Together with our educational partners, the University of Hull, we will continue to keep you informed and up to date on all the learning and educational events we are organising throughout this period.  

TEE response to COVID19 situation

TEE response to COVID19 situation

We are greatly saddened by this turn of events, but your health and safety are of the utmost importance. In this respect, we prepared some measures for the next period, that will allow us to continue our the Executive MBA delivery and our educational projects at the same standard of quality while we make sure that our students, the Hull University Business School professors and our staff remain safe and healthy.

The Hull University Business School team is hard at work preparing a virtual alternative for the Executive MBA programme they have been delivering in Cluj-Napoca since 2015. In this regard, all the modules until September 2020 are now delivered online, ensuring that the quality of the experience will be maintained during this period. As soon as the travel ban will be lifted, we will be able to continue the delivery of the programme face-to-face. More about the University efforts during this crisis on their website

The current lockdown and the COVID19 pandemic do not mean that we put our activity on hold. We continue the enrolment and selection process and we still have a few spots left for those who want to join the next EMBA class which will start in August 2020. Details on admission can be found on our website. The free sessions we were offering to those interested to join the EMBA programme are replaced now with calls/skype with the professors from Hull teaching the modules and our alumni from Cluj. Please use the same form on our website if you want to get in contact with us.

The University of Hull is organising a special series of COVID19 webinars, where the academic and research experts from the University are ready to share with you their expertise and give you advice on the new business environment. Please check our website for updates on this topic (blog section). We are working at a plan in order to deliver online the next Executive Talks sessions, having our alumni and partners ready to share with you some of the most relevant topics & their knowhow on some of the specific EMBA related domains and current challenges.

The offline Teach Yourself Business reading group was moved online, with the first edition happening on the 30th of March. Almost 20 people joined the group in order to discuss the Affluenza book by James Oliver. We will keep you informed on the next online session. Please drop us an email if interested to join them (at This email address is being protected from spambots. You need JavaScript enabled to view it.). 

We aim to be a hub of ideas and knowledge. And we count on your contribution and input. We organised online sessions with our community in order to help them overcome this period and together to find solutions to their issues. 

Special Webinar Series on COVID-19

Special Webinar Series on COVID-19

The new Coronavirus – COVID-19  is challenging us to search for answers and solutions for a way out of this crisis and provides us with the time and opportunity to reflect and analyse. Academics and universities are trying to contribute to the development of solutions and roadmaps that could take us out of this difficult situation more resilient and prepare to face future pandemics and global crises.

In this vein, our educational partner, the Hull University Business School, is organizing in the upcoming period a series of webinars which tackle the challenged derived from this crisis by bringing to the forefront some of their key experts on human resources management, finances, and economy, strategy and leadership as well as psychology and law.

These webinars will focus on a wide range of topics, from Resilience Management, Healthy working, Impact to Supply Chain and special panel sessions with key experts from across the globe. These webinars are free and open access so you may share the link with colleagues and friends.

 

Health & Managing Stress: Working from Home / 1st of April, 1 PM (RO time)

The first webinar is this Wednesday, in collaboration with the Sports Science colleagues and the Centre for Human Factors. The topic for this session is How to manage stress: working remotely. The invited specialists will be presenting on the importance of nutrition, posture and exercise when working remotely, plus the risks of isolation & managing stress with remote teams. The webinar will take place on the 1st of April, from 1 pm (Romanian time). To register simply click here

 

COVID-19: Special Panel Session on impact to Business & Economy / 1st of April, 4 PM (RO time)

Following the popular Question Time format, the Hull University Business School will be hosting a unique Panel Session of academic and research experts to field a variety of hot topics and questions related to the impact of COVID-19. Submit your questions to the panel when you register for the webinar. This will take place on the 1st of April, from 4 pm (Romanian time). To register simply click here.  

Panellists

Professor Richard Barnes - Associate Dean of Research, Maritime Law expert

Dr Matt Beech - Political Scientist & Historian 

Dr Peter Andrews - Senior lecturer in Digital Marketing

Professor Robert Hudson - Professor in Finance

Dr Yilmaz Guney - Expert in corporate finance & governance

 

Resilience & Leadership / 2ns of April, 4 PM (RO time)

This webinar will focus on resilience management in times of crisis. We will be hearing from one of the University of Hull expert academics that have worked with high profile brands in managing disruption and mitigating risk in the face of extreme challenges. We’ll be discussing what it means to be resilient during these times and how to be an effective leader remotely. Thie webinar will take place Thursday, 2nd of April, from 4 pm (Romanian time). To register simply click here

We will keep you informed on any new events we are organising in order to support you through this period. 

 

 

The Hull University Postgraduate Prize goes to one of the graduates of the EMBA programme in Cluj-Napoca

The Hull University Postgraduate Prize goes to one of the graduates of the EMBA programme in Cluj-Napoca

We take great pride in announcing that one of the two Postgraduate Prize in recognition of the outstanding achievement for the Hull University EMBA Off-Campus program for the period August 2018-July 2019 went to Alin Băiescu, alumni of the 2017-2019 EMBA Class delivered here in Cluj-Napoca. Alin has had an excellent performance throughout the program and graduated with Distinction, culminating his outstanding academic track with great involvement in the development and promotion of the program. As alumni, Alin coordinated the publishing of the first collective volume reuniting the best research assignments conducted by his EMBA colleagues, called: "In Search of Tomorrow: Critical Thinking about the Romanian and International Business Environment". 

Alin is currently a Board member and Chief Commercial Officer at Polaris Medical in Cluj-Napoca, visiting lecturer at the Faculty of Economics and Business Administration at the Babeş-Bolyai University, teaching at the MA level. Since January 2020, he is representing the alumni community at the TEE consultative board meetings. 

He has previously worked in the Insurance industry and founded an insurance consultancy company. Alin obtained a degree in Economics at the Babeş-Bolyai University in Cluj-Napoca and a Ph.D. from the Lucian Blaga University in Sibiu. He has published books and academic papers on insurance and business in Romania and obtained several prizes for his activity in the insurance domain. Author of innovative materials meant to raise the insurance literacy in Romania, Alin launched the first personal blog in Romania on insurance and business and developed the first motion pictures aimed to raise awareness on the benefits and importance of insurances for the Romanian society. 

Alin Băiescu: "I am more than delighted to receive this prize! Even this is a nominal reward, I am really aware that my activities and academic performance couldn't reach this level of appreciation without the outstanding context and support created by both the University of Hull from the UK, and the TEE team from Cluj. As it seems, I  am a real proof that such an environment has the power to value EMBA students' potential: it encourages them to grow on the professional and personal side and even helps them discover unknown resources."

Andrew Taylor, Managing Director at TEE: "We at TEE are extremely proud of Alin, who has demonstrated the call of this MBA to show 'interconnected thinking' to a global standard. His personal commitment to his studies combined with activities such as coordinating the production of a book of his classes best essays is a leading example of what Hull University calls 'responsible leadership'. This award is living proof that the spirit of achieving beyond your expectations, that is what Hull is all about, for us, is alive and well in our students."

In the last 5 years, we managed to grow a powerful business community, with more than 130 business people involved directly into the Executive MBA programme (alumni & current students), and more than 200 participants to our events each year. We went beside Cluj-Napoca, reaching cities like Bucharest, Arad, Oradea, Deva, Tg. Mures, Sibiu, Brasov, Alba-Iulia, Suceava, Baia Mare, Chisinau. 

How was 2019 for Transilvania Executive Education

How was 2019 for Transilvania Executive Education

Through our educational programs and constant interaction with worldwide companies, academics and professionals we aim to become a space that encourages a constructive exchange of ideas and contributes to the consolidation of a resilient and creative business environment in Transylvania and Romania. In this sense, in the past year, we strove to connect the business, academic and non-governmental organizations from our executive education network through intellectually stimulating events and discussions organized in the format of Executive MBA modules and talks, workshops, masterclasses, and networking events and bring to Romania world class education and global experts in order to challenge and inspire the local entrepreneurs and bright minds who are striving to launch their ideas into the world.

Together with our main educational partner, the University of Hull (UK), we delivered 14 Executive MBA modules, which translate into more than 430 hours of teaching delivered by flying in experienced lecturers and professionals from the University of Hull. This year 35 new students joined the two EMBA classes which started in February and October and 20 graduates completed the program with outstanding results. We reached this way a new milestone, with more than 130 business people and entrepreneurs enrolled in the program, out of which 65 graduated since the launch of the EMBA in Cluj-Napoca. Furthermore, with the support of our partners, we managed this year to offer 5 scholarships which made possible for five dedicate professionals who want to invest in their growth to join the EMBA programme.  

Moreover, throughout 2019 we organized 14 Executive Talks with more than 230 participants. Amongst the speakers invited to this years’ Executive Talks, we were proud to have as our guests distinguished professionals and leaders like Alin Băiescu - alumni EMBA University of Hull, Chief Commercial Officer at Polaris Medical, Mirela Oprea who is the owner of Dream Management, Sorin Stan - Managing Director at Fluentech, Nadia Oanea - Tax Specialist and Partner at Grant Thornton Romania, Doru Droscaru - Chief Product Officer at Youkno, Razvan Drăgoi - Chief Development Officer at Fan Courier, Mircea Hoțoleanu - Business Management Consultant for the software industry, Doru Şupeală - alumni EMBA University of Hull, marketer and founder of the marketing school Şcoala SPOR, Daniel Mihai - Director Proposals Europe for Emerson Automation, Andrei Roth - Manager Cluj Office for UiPath, and Andrew Taylor - Managing Director of Transilvania Executive Education and owner of Connect CEE, who challenged us to think about the current digital developments and the future of business.

Besides the modules and Executive Talks, we concentrated our efforts on bringing world-class experts closer to the Romanian business community for a better exchange of good practices and focused discussions on the transformations produced by the convergence of technology and globalization. In July, we organized a lecture on the future of cybersecurity in partnership with Evozon, to which we invited Dionysios Demetis, a lecturer at the University of Hull Business School and an expert on countering money laundering strategies, who delivered a talk about digitalization and emerging risks of cyber-attacks.

In November, we focused our attention on the leadership and strategy topic, bringing to Cluj two of the world’s renown experts on the complexity and network thinking, Professor Yasmin Merali and Professor Dave Snowden, for a masterclass organized in partnership with Steelcase. The event enabled the participants to acquire the requisite combination of world-class conceptual skills and organizational capabilities to build an adaptive and resilient organization fit to compete and excel in today’s complex, interconnected world. Yasmin Merali and Dave Snowden have also participated during their stay in Cluj in a strategy workshop that addressed the needs of the actors involved in the betterment of our society, to plan and act strategically in an environment that is rapidly changing and evolving, with growing challenges and complex needs.  

Furthermore, we organized a book launch of the newly published volume “People, Place and Global Order. Foundations of a Networked Political Economy”, co-authored by our colleague Andrew Taylor with Adam Bronstone and published by Routledge Taylor & Francis Group. After this experience, we were happy to help our 3rd cohort who graduated this year in publishing a book with their best essays as a gift for the EMBA community: “In Search of Tomorrow. Critical Thinking about the Romanian and International Business Environment” [Cluj-Napoca: Cluj University Press 2019]. This book is the result of the combined efforts of the R3 EMBA class which worked astutely to bring in this collective volume some of their best EMBA essays. This is something they practiced and worked on during their studies in the EMBA program and something they wanted to share with the business and academic community in Romania. The essays cover a range of topics which vary from the insurance and financial industry, tourism, human resources management, software development, public health, manufacturing, marketing, operations management, hospitality, going all the way to the establishment of gourmet coffee shops and developing new brands for the craft beer market. 

We understand how important is to create a space that encourages a constructive exchange of ideas and contributes to the consolidation of a resilient and creative business environment, reason why we organized our first event in Sibiu, a business strategy workshop that enabled the local business community to understand the changes in the value creation system and gain access to immediate applicable analytical tools to improve business performance.

It was a great year, and we are thankful to all those who contributed to our success, especially to our students and alumni, whose involvement in the development of our NGO has been constant and consistent throughout these years.

For the upcoming year, we are planning to continue these events and activities. We are planning to organize more quality networking meetings and we aim to reach out to the business communities outside of Cluj-Napoca and engage with entrepreneurs and companies in Transylvania and surrounding regions. We also aim to continue the series of talks and workshops we have started in the past years by bringing to Cluj and Romania renown world experts, academics and successful business developers to inspire and challenge us.

Stay close to find out more about our activities!

 

EMBA free session: Innovation, Creativity and Enterprise

EMBA free session: Innovation, Creativity and Enterprise

This is the last chance this autumn to join our free sessions and get familiar with our EMBA structure & information delivery. The next available module is Innovation, Creativity, and Enterprise (6-8th September), a topic that should be on every business agenda. Get ready to spend a couple of hours with our current students and learn from Claire Williams, Director of the Hong Kong University & University of Hull Partnership (HKU SPACE) how to use these 3 ingredients in your daily activities as manager. Join the module by sending an email to This email address is being protected from spambots. You need JavaScript enabled to view it.. Limited places available so reserve yours until 5th of September.

Claire is an experienced, creative senior lecturer and trainer, enjoying over the last ten years (in no particular order) research, book editing, mentoring, supervising, curriculum design, training, and teaching. Previously working in marketing management and international sales. Field of expertise: talent management, teaching excellence, blended delivery.

By studying this module, our students will understand the nature of, and relationships between creativity, innovation and both entrepreneurial and intrapreneurial behavior. Applying theories relating to the support of creativity and innovation to a range of contexts and critically analyze the processes through which creativity, innovation, and entrepreneurship can be managed will be the topic of the 3days teaching happening in Cluj. The aim here is not just to talk about creativity – the aim is to develop a more creative approach to different types of problems, thus, we are going to go through steps of solving a problem using creative techniques of active learning: visualisation (drawing; using mind maps); storytelling (identifying the journey of what happened when a problem occurs); illustration/example using arts (film).

Our special speaker during this module Executive Talk is Sorin Stan, Managing Director at Fluentech SRL. The event will take place on Saturday, 7th of September, starting at 11.30Please register here. 

Sorin is an entrepreneur from Cluj that works as an IT consultant. His aim is to help digitizing businesses and explores continuously ways of auto improvement. He graduated an MBA a few years ago and in the last years he took part in our Teach Yourself Business reading group initiated with Andrew Taylor, our Managing director, here in Cluj-Napoca. In his presentation, he will share his experience gained after graduating an MBA program and how it helped him both as a businessman but also as a person. More details about the event on our facebook page

EMBA University of Hull Cluj, la a treia generație de absolvenți

EMBA University of Hull Cluj, la a treia generație de absolvenți

Comunicat de presă

A treia generație EMBA University of Hull va absolvi astăzi cursurile școlii de business 100% britanice din Cluj-Napoca, ocazie cu care este organizată o ceremonie în Hull, în Marea Britanie. Evenimentul va putea fi urmărit live pe site-ul Universității Hull, începând cu ora 18.30. Festivitatea va fi urmată de o ceremonie similară în România, în noiembrie a.c., în Cluj-Napoca.

Absolvenții au avut ocazia să parcurgă, în decursul a 2 ani, 12 module, dintre care unul a avut loc în Marea Britanie, la The University of Hull. Cursurile au fost susținute de profesori internaționali de la aceeaşi universitate. Diploma de absolvire este internaționlă, acordată de University of Hull. Grupa de absolvenți este formată din 18 persoane care au poziții de top şi middle management în domenii precum: financar-bancar, inginerie, tehnologie, IT, construcții, educație, medicină, consultanță etc.

Dr. Andrew Taylor, directorul Transilvania Executive Education, declară: “Suntem foarte mândri de cea de a treia grupă a programului EMBA din Cluj-Napoca. Studenții au avut ocazia ca pe parcursul şcolii să ajungă în Bahrain, Marea Britanie şi Singapore – unde EMBA-ul susține, de asemenea, cursuri – și au adus o abordare internațională în cadrul grupei. Suntem foarte mândri de eforturile și realizările lor în contextul unui program de excelență recunoscut la nivel mondial. Ei au fost cu adevarat o sursă de inspirație pentru toți cei care au intrat în contact cu ei.”

Alin Băiescu, unul dintre absolvenții acestei grupe, afirmă: “În timpul modulelor EMBA am avut acces la o gamă largă de instrumente: teorii economice, strategii de management, cunoștințe valoroase ale profesorilor noștri și experiențele profesionale ale colegilor noștri. Am avut cu toții șansa de a selecta orice ingredient pentru îmbunătățirea activităților noastre de afaceri sau manageriale. Acum vine timpul să le aplicăm. Trebuie să decidem care teorie economică, instrumentul financiar sau strategie managerială să se aplice, în ce proporție, când și în ce context. Managerul trebuie să facă toate acestea cu (aproape) niciun sprijin extern pentru că pe deplin responsabil pentru toate acțiunile şi, în plus, pentru rezultatul final. Iar așteptările nu sunt deloc mici”.

Programul EMBA este acreditat internațional de The Association of MBAs şi de The Association to Advance Collegiate Schools of Business. Din acest an, programul are două specializări, General EMBA şi Tech EMBA, iar în funcție de acestea cursurile sunt: management general, mediul internațional de afaceri, consultanță, managementul proiectelor, economie, respectiv managementul infrastructurii, securitate cibernetică, managementul sistemelor software şi inovație.

În Cluj-Napoca, şcoala de business a fost lansată în 2015, printr-un parteneriat între The University of Hull, Universitatea Babeş-Bolyai, Banca Transilvania şi Electrogrup. Transilvania Executive Education, organizația care derulează programul în România, este susținută de Emerson, Camera de Comerț Româno-Britanică (BRCC), Camera de Comerț Româno-Olandeză (NRCC) și Universitatea Tehnică din Cluj-Napoca.

Mai multe informații pe www.teecluj.ro

EMBA University of Hull

Despre partenerii EMBA University of Hull:

  • Asociația Transilvania Executive Education este o asociaţie non-profit al cărui rol este gestionarea EMBA-ului 100% britanic, derulat în Cluj-Napoca.
  • University of Hull are aproape 90 de ani de tradiţie. Portofoliul său cuprinde 50 de specializări, printre care management, medicină, ştiinţe sociale şi umaniste, arte etc. Anual, peste 20.000 de studenţi urmează cursurile University of Hull.
  • Universitatea Babeş-Bolyai: Înfiinţată în anul 1581, Universitatea Babeş-Bolyai este cea mai veche universitate din România cu o lungă tradiţie în educaţie, cercetare şi deservirea comunităţii locale. În prezent, UBB este cea mai mare universitate din ţară, având mai mult de 44600 de studenţi înscrişi la nivel de licenţă, masterat şi doctorat, în 516 programe de studii în limba română, maghiară, germană, engleză, franceză. Universitatea a fost clasată între primele trei universităţi din România din punctul de vedere al calităţii programelor sale.
  • Universitatea Tehnică din Cluj-Napoca (UTCN) este o universitate de elită a României, reprezentând un pol de excelență academică și științifică, unanim recunoscută în plan regional, naţional şi internațional. Structura complexă conferă universității noastre o puternică dimensiune regională, ceea ce o personalizează și diferențiază în mod esențial față de alte universități din țară, brandul UTCN fiind de fapt brandul tehnicii, cercetării științifice avansate, inovării și creației artistice în această zonă a României.
  • Banca Transilvaniaeste cea mai mare bancă din România, în funcţie de active. BT are peste 8.000 de angajaţi, 500 de sedii şi peste 3 milioane de clienţi. Strategia băncii este susţinută de acţionari internaţionali, cum este Banca Europeană pentru Reconstrucţie şi Dezvoltare. Este cel mai valoros brand românesc, conform Brand Finance 2019.
  • Electrogrup:Cu o experienţă de peste  22 de ani, Electrogrup furnizează soluții complete de infrastructură energetica, de telecomunicatii, construcții industriale și civile și smart-city, la nivel național și internațional. Compania face parte din grupul E-INFRA, unul dintre cele mai mari grupuri de afaceri din România, care cuprinde 5 companii și peste 600 de angajati, cu o cifră de afaceri anuală de peste 100 milioane euro.

Contact presă:

UBB: This email address is being protected from spambots. You need JavaScript enabled to view it. | BT: This email address is being protected from spambots. You need JavaScript enabled to view it. | Universitatea Tehnică: This email address is being protected from spambots. You need JavaScript enabled to view it.

Complexity & Network Thinking free session

Complexity & Network Thinking free session

This summer we bring you a new module of the Executive MBA program here in Cluj. Delivered by Dr. Dionysios Demetis from the University of Hull, the Complexity and Network Thinking module has the purpose to harness network thinking and to equip our students to understand the global economy and address the challenges posed by the development and transformation of complex systems under the impact of artificial intelligence and economy of scale. The module will take place between 4-7 of JulyFor those interested to join our program, this is an opportunity to come and meet the University of Hull academic staff and our current students, attending the EMBA lectures by sitting in class for a 3h free session. If it sounds appealing enough for you, please register at This email address is being protected from spambots. You need JavaScript enabled to view it..

The module will discuss from an interdisciplinary perspective the transition to the network economy and the new role for technology in business and economy, will approach learning and knowledge management in organisations, action-perception cycles, social networks and cyber-social networks, the transition from centralised banks to distributed blockchains, changes in knowledge creation and complex adaptive systems, and other developments produced by the convergence of technology and globalization.

The expansion of the internet and advances in information and communications have given rise to a complex competitive landscape. These developments have prepared the field for the disruptive forces of the network and scale economy which are changing at a global scale the value creation system and our socio-economic environment as we know it today. Artificial intelligence and complex systems are taking over large segments of our activity and business as well as rapidly penetrating and impacting our daily lives. These developments entail opportunities and threats that are challenging public and private sector institutions as well as economic and social systems across the entire world. In this respect, at the end of the module, the students will be able to understand why associative thinking is essential for strategists today and they will receive a set of applicable tools that will help them develop skills of critical thinking for analyzing and solving complex problems, which managers and entrepreneurs are more and more often faced within a changing and mutating economic environment. By developing and using critical thinking, students will be able to decide what they can take from competing theories and how they can build on their own experience to deal with complex situations for which no single “best practice” recipe exists, and where imitation from examples is not a viable option anymore.

The module will be taught by Mr. Dionysios Demetis, PhD, Lecturer at the Business School of the University of Hull in the United Kingdom and member of the University Centre for Systems Studies, and active involved in teaching and research projects within the Geolab Institute at the Ionian University in Corfu and the Thomas Jefferson School of Law in San Diego, California. He has a background in Physics and holds an MSc and a Ph.D. in Anti-Money Laundering (AML) and Information Systems from the London School of Economics. He is a regular speaker at the International Symposium on Economic Crime at Cambridge University and a Co-Chair of the Annual Cyber-Security Conference in Las Vegas, Nevada.

His research on AML and Risk has been featured in the select bibliography of the United Nations, while his work on ‘Data Growth and the Consequences to Anti-Money Laundering’ has won the Emerald Highly Commended Award from the Journal of Money Laundering Control. Mr. Demetis is the author of two books: ‘Science’s First Mistake’ (that explores the creation of epistemological paradoxes), published worldwide by Bloomsbury Academic, and ‘Technology and Anti-Money Laundering: A Systems Theory and Risk-Based Approach’, published worldwide by Edward Elgar. He has co-authored a large number of research deliverables for the European Commission and has acted as a Convenor of the Steering Group of the Future of Identity for the Information Society (FIDIS), a large scale 6-year EU-funded project with 25 academic/industry participants across the EU, including Microsoft and IBM.

This module will be connected with two other events tackling the impact of technology and globalization on our present-day society and economic system. On the 3rd of July, we are pleased to launch the first talk part of the Technology Management Executive MBA program. The talk will approach a topic central to the concerns of companies, governments and societies worldwide which are facing a new set of challenges and threats in more highly uncertain and complex environments where technologies, intelligent systems and artificial intelligence become the regulative forces of our economic and social exchanges, outgrowing the bounds of our traditional control and regulative institutions. “A crystal ball reveals the future of cybersecurity! Winter is Coming!” is the topic of the talk delivered on the 3rd of July from 17.30 at Evozon (Motilor 62, Cluj-Napoca). The talk will be delivered by Mr. Dionysios Demetis, Ph.D., Lecturer at the University of Hull Business School and member of the University Centre for Systems Studies (UK). More details are available here.

The second event, an Executive MBA Talk, will have Doru Droscaru, Chief Product Officer at Youkno, as a speaker and will take place Friday, 5th of July, from 17:30 at Cluj Hub. The title of the talk is “Using Network Knowledge to run Unstoppable Teams” and will approach the capacity of network knowledge as a learning and collaborative work tool driven by AI to enhance team performance and work output and improve engagement levels of internal employees and external customers. The event is free, but please register here to reserve your spot. 

Doru is a seasoned product designer on a relentless pursuit of the perfect balance between simplicity and effectiveness in product design. A New York Festivals Finalist, he has received multiple awards for advertising work he did at DDB. Most recently, Doru played a key role in the rebuilding of the Keek app months before the company got acquired. More details about the event are available on our facebook page. 

Book launch: People, Place and Global Order: Foundations of a Networked Political Economy

Book launch: People, Place and Global Order: Foundations of a Networked Political Economy

We are proud to announce that on the 4th of July we will organize the launch of Andrew Taylor’s newest book, co-authored with Adam Bronstone, and published by Routledge, Taylor and Francis Group: People, Place and Global Order: Foundations of a Networked Political EconomyThroughout this event, the authors will engage with the public in a challenging discussion about the network economy and the construction of a new economic model that can drive up productivity and competitiveness in a more sustainable and inclusive way.

The event is part of the Transilvania Executive Education team efforts on bringing world-class experts closer to the Romanian business community for a better exchange of good practices and focused discussions on the transformations produced by the convergence of technology and globalization.

The event will take place at Cluj Hub (Blue room) from 19.00.

About the book

The book, People, Place and Global Order: Foundations of a Networked Political Economy gives you the instruments to understand how digital networks can be leveraged and provides a set of recommendations for organizations to flourish and provide the means to more effectively evaluate opportunities. The volume discusses how the convergence of technology and globalization changes and disrupts socio-economic relationships through profound shifts in the system of value creation. These changes are defining the evolution of the global economy, which is moving away fast towards a new model of an economy of scale, structured around the access to information and capacity to capture, store and harness data in ways that generate economic value and leverage market share advantage. The digital and network economy is gaining terrain and taking over much of the production processes worldwide. Production, consumption and political choice are transformed and reshaped through the convergence of technological change and globalization, leaving many people behind and creating profound changes in our societies. Using deliberately accessible language for students and the general reader, the authors draw upon socially innovative models of the economic organization from the nineteenth century to present a model to master this new economy for the common good.

About the authors

Andrew Taylor, Ph.D. is a graduate of the University of Hull and has received his Ph.D. from the University of Cardiff. He has run the consulting firm Connect CEE since 2000. He also established the Hull University Executive MBA in Romania in 2014 (under Transilvania Executive Education) and is involved in developing an expanding range of executive programs with British universities. He has acquired a broad experience of consulting in Central and Eastern Europe and particularly in Romania. He is currently teaching some of the modules provided globally by the University of Hull in their Executive MBA program.

Andrew Taylor was invited to the last edition of Routledge ‘Authors in Conversation: Contemporary Social Movements’, organized in London, to discuss his newest book’s findings on this topic. The interview is available below: https://bit.ly/2WUNXFR

Adam Bronstone, Ph.D. is a graduate of the University of Manitoba, has followed an MA program at the University of York and has received his Ph.D. from the University of Hull. He is an adjunct member of faculty at Wingate University, where he teaches comparative political economy, focusing on the challenges of technology and globalization to western countries. Adam has acquired broad experience in the consulting industry and has spent time working in economic development for a metropolitan chamber of commerce in the United States and a trade and transportation research centre in Canada. He has published three books.

Registration

Participation is free but registration is required. Please register here. We offer you the possibility to pre-order the book (ebook or hardcopy). Please check the registration form for further details.

The Agenda of the event

19.00-19.30: Welcoming the participants

19.30- 19.40: Opening the event session: who are the authors & why this event in Cluj

19.40-20.15: Presentation of the book – Andrew Taylor & Adam Bronstone

20.15-20.30: Q&A and Autograph Session

20.30-22.00: Networking

The organizers reserve the right to change the agenda if needed.

Other details

We would like to inform you that during the event photos will be taken. Participants will be required to sign a consent form before entering the room. Please check here our privacy policy

The Future of Cybersecurity

The Future of Cybersecurity

We are pleased to launch the first talk part of the Technology Management Executive MBA program on 3rd of July 2019, nowhere else but in the Romanian city of technology, Cluj-Napoca. The Transilvania Executive Education team concentrates its efforts on bringing world-class experts closer to the Romanian business community for a better exchange of good practices and focused discussions on the transformations produced by the convergence of technology and globalization.

About the talk

A crystal ball reveals the future of cybersecurity! Winter is Coming!” is the topic of the talk delivered on the 3rd of July from 17.30 at Evozon (Motilor 62, Cluj-Napoca). The talk will be delivered by Mr. Dionysios Demetis, Ph.D., Lecturer at the University of Hull Business School and member of the University Centre for Systems Studies (UK). Mr. Demetis will explore some of the most fundamental transitions that are taking place within the broader cybersecurity ecosystem and look at its past, present and potential future. While the talk explores information systems security and introduces broader managerial and socio-technical challenges, Mr. Demetis will weave in an additional fundamental change that is taking place: the changing relationship between humans and technology in decision-making, asking further what this shift means for the future of cybersecurity. Participation is free, but please register in order to secure your place. The talk is meant for a general business audience.

About the speaker

Mr. Dionysios Demetis, PhD, is a Lecturer at the Business School of the University of Hull in the United Kingdom and a member of the University Centre for Systems Studies, and active involved in teaching and research projects within the Geolab Institute at the Ionian University in Corfu and the Thomas Jefferson School of Law in San Diego, California. He has a background in Physics and holds an MSc and a Ph.D. in Anti-Money Laundering (AML) and Information Systems from the London School of Economics. He is a regular speaker at the International Symposium on Economic Crime at Cambridge University and a Co-Chair of the Annual Cyber-Security Conference in Las Vegas, Nevada. His research on AML and Risk has been featured in the select bibliography of the United Nations, while his work on ‘Data Growth and the Consequences to Anti-Money Laundering’ has won the Emerald Highly Commended Award from the Journal of Money Laundering Control. Mr. Demetis is the author of two books: ‘Science’s First Mistake’ (that explores the creation of epistemological paradoxes), published worldwide by Bloomsbury Academic, and ‘Technology and Anti-Money Laundering: A Systems Theory and Risk-Based Approach’, published worldwide by Edward Elgar. He has co-authored a large number of research deliverables for the European Commission and has acted as a Convenor of the Steering Group of the Future of Identity for the Information Society (FIDIS), a large scale 6-year EU-funded project with 25 academic/industry participants across the EU, including Microsoft and IBM.

Event powered by Evozon

Evozon is a software development and consulting company with 500+ specialists at our headquarters in Cluj-Napoca Romania. Their weapons of choice are Java, .Net, PHP, Node.js, JavaScript, C++, Python and React Native with our own rapid development or commercial and open-source frameworks. Evozon expertly craft systems from scratch and offer consultancy on user experience, eCommerce, publishing, mobile apps, hybrid Cloud management, e-Learning, news, telecom, marketing, industrial, travel, logistics, and so many more. What makes them unique is the combination of technical excellence with an entrepreneurial Silicon Valley mindset. More details: https://www.evozon.com/

About Transilvania Executive Education

Transilvania Education Executive connects bright minds to the possibilities of international business. The Hull University EMBA strengthens and develops participants for senior leadership roles in a range of organizational contexts. The program provides the tools and insights necessary to allow participants to identify and to manage organizational problems in a creative yet ethical and sustainable manner. Starting with 2019, the EMBA is offered on 2 pathways: General & Technology Management. • Technology Management Pathway – designed for those leading in an IT & technology context, with focus on infrastructure management, cyber-security and organizational resilience, enterprise systems and business intelligence. • General Management Pathway – prepares you for the complex and ambiguous nature of the global economy and provides both breadth and depth of thinking with topics such as innovation, creativity and enterprise, international business, project management.

For more information please check our website www.teecluj.ro or contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.

Free EMBA session on Project Management

Free EMBA session on Project Management

This month is the perfect opportunity to try our free sessions during the next Executive MBA module in order to discover what the program has to offer and be informed when taking the decision to enroll in such a program. We are waiting for you at the Complex Project Management module (23-26th of May) to debate interesting case studies, participate in executive talks and networking. Please register at This email address is being protected from spambots. You need JavaScript enabled to view it.

About the module

Evaluating and applying project management principles in various contexts proves to be a key skill to master if one is to succeed in propelling oneself and the company one manages towards success. The module takes place between 23-26th of May and focuses on showing and assessing project planning and critically analyzing contemporary issues in project management. Those attending will gain an understanding of how project managers approach and solve problems through research, study and practice and the key global issues that tie project practice and affect global, national and local communities. Different approaches to research and practice in Project Management in Business and Management will be explored and discussed by highlighting debates, such as what ‘knowing’ amounts to, the role of researchers in relation to others involved in projects, etc. The distinctiveness of this module stems from the way in which it integrates the philosophical, ethical and methodological issues relevant to Project management in business. The module is designed to encourage a reflexive approach to leadership, helping participants to be successful project managers.

The professor joining as a tutor for this module is Dr. Ashish Dwivedi who is the module leader of the Complex Project Management module which is delivered on the Hull Executive MBA program in the UK, Bahrain, Hong Kong, and Singapore. He was the principal investigator for a string of recently funded research projects including ‘Creating Sustainable Agricultural Supply Chains’ and ‘Social Enterprise Education’ and ‘Communication and dissemination network for practitioners, service users, and academia on creating sustainable agricultural supply chains’. The findings of his research have been published in six edited books, 11 journal articles, nine book chapters, and 22 conference papers.

The module will include an Executive talk with our special guest, Razvan Dragoi, Chief Development Officer at FanCurier. Razvan is skilled in Business Development Management, new projects, innovation, and education. He has proven experience in business strategy management, entrepreneurship, intrapreneurship, and start-ups. The talk will take place on Friday, 24th of May from 2 pm. Participation is free but registration is required here: https://forms.gle/xgtMKxmhh59i61ebA

Operations & Supply Chain Management. Free Session & Executive MBA Talk

Operations & Supply Chain Management. Free Session & Executive MBA Talk

A free 3-hour session within an EMBA module has two advantages: it gives you

Human Resources Management. Free Session & Executive MBA Talk

Human Resources Management. Free Session & Executive MBA Talk

With the creation of free market conditions and integration in the European Union

International Business. Free Session & Executive MBA Talk

International Business. Free Session & Executive MBA Talk

The Romanian economy has experienced marked globalization over the past two decades.

Almost 30 managers and entrepreneurs start ...

Almost 30 managers and entrepreneurs start ...

Almost 30 managers and entrepreneurs start the EMBA University of Hull program in Cluj-Napoca

Strategic management. Free EMBA Session

Strategic management. Free EMBA Session

Which is your personal strategy for 2019? What about your company strategy? 

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